99 to Beat is bringing the energy to Wednesday nights on Fox.
The series premiered on September 24, racking up 6.3M multi-platform viewers after seven days (including encores), per Nielsen, making it Fox’s most-watched unscripted debut in nearly four years. That includes 3.9M linear viewers.
In that time frame, it also managed a 0.86 rating in the 18-49 demo, which is Fox’s highest-rated unscripted telecast of the year, excluding its post-Super Bowl episode of The Floor.
99 to Beat once again brought the heat the following week, making its time-period premiere on Wednesdays. That episode delivered 2.3M viewers in seven days, which, while down from the premiere, is still Fox’s most-watched Wednesday 9 p.m. telecast in more than five months, since the Season 3 finale of The Floor.
Speaking of The Floor, the Rob Lowe-hosted game show joined forces with 99 to Beat on October 1 to bring Fox its most-watched Wednesday since May, averaging 2.6M viewers.
Ken Jeong and Erin Andrews host 99 to Beat, bringing a combination of the former’s comedic energy and the latter’s high-pressure sports acumen to the hilarious challenges, which pit 100 contestants head-to-head for a chance at $1M.
“I think what I bring to these shows, especially in unscripted, is energy and genuine enthusiasm. I think you can’t fake that,” Jeong, who is also a judge on Fox’s The Masked Singer, told Deadline in a recent interview. “I think that having that muscle already practiced after 13 seasons [on The Masked Singer] really helped me for this.”
Believe it or not, it wasn’t the lively energy he brings to The Masked Singer that actually sealed the deal on this gig, though. It was actually March Madness.
“I went to Duke undergrad, and I went to the Final Four this past year, and so they just saw me rambunctiously cheering on my team, and they were like, ‘People don’t know that side of you, and you can bring that energy to 99 to Beat,’” he says.
For her part, Andrews says she’s developed some helpful sensibilities on the sidelines that she can apply here, telling us: “Look, I have two of the best up in the booth, and Kevin Burkhart and Tom Brady. Tom knows the game better than I ever will. But what I can help those guys up there and the audience [with] is things that I observe that the cameras can’t catch — quarterback coming off yelling at the offensive line, the defensive coordinator saying something to the front before they try to stop, the Eagles tush push, were there false starts, were there not.”
Similarly, for 99 to Beat, she adds, “I can kind of sniff out who’s having problems here, who’s freaking out, who’s kind of getting a little lippy. That’s what I do for a living. It also drives my husband crazy, because I have 15 voices in my head.”
The pair spoke highly of working with one another and even more highly of the show they’re apart of.
“To be with Erin, who is just a broadcast genius, it’s just another level of gameplay and loving sports and loving competition,” Jeong said. Added Andrews: “It’s almost too good to be true, the story lines, the stakes, the competition level…I’m along for the ride, and it’s a good one.”
A new episode of 99 to Beat airs Wednesday at 9 p.m. ET/PT on Fox.