Brand Experience Center Conference 2027 | early-bird reg
The Brand Experience Center Conference, an event bringing together brand experience professionals from around the world, will hold…
Pokémon coming to Science Museum for space-themed experience
Pokémon is coming to the Science Museum in London for a new space-themed experience created in collaboration with…
Game Volt | debut Carnival Games: The Supercharged Funfair
Game Volt, the product division of CONDUCTR, the UK-based innovation studio, will premiere Carnival Games: The Supercharged Funfair…
Simtec Systems | real world motion
Simtec Systems, a leader in motion simulation, has shared insights into how its professional simulator background has helped…
Next-gen LBE VR | Hololabs Studio’s new attraction format
Combining the immersion of VR with the physicality of themed environments is an ongoing challenge for location-based entertainment…
How to create a commercially successful immersive experience
Commercial success metrics: look beyond attendance—track lifetime value, 4.5+ star reviews, customer acquisition cost (CAC), dwell time, and…
The Met introduces generative AI to transform experience
The Metropolitan Museum of Art in New York has unveiled two new generative AI initiatives to transform how…
Why most immersive projects never get built
There is a reality in immersive and experiential development that the industry does not talk about enough: most…
Universal shares first look at Fast & Furious coaster cars
Robots and autonomous technologies are being used for guest services and visitor experiences, and smart infrastructure is enhancing…
Safari Thatch | new products at IAAPA Expo 2025
Collective laboratory The new extended programme has been met with excitement across the community of live immersive and…
Pure Imagination Studios | interview with Joshua Wexler
This philosophy extends naturally into the realm of themed entertainment, a market Cuningham entered in 1986 through its…
Simtec Systems | partnership with The VOID
Collective laboratory The new extended programme has been met with excitement across the community of live immersive and…