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Browsing Tag

brand building

2 posts
TTechnology
From Alpine Trails To City Streets, Salomon Is In It For The Long Run
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From Alpine Trails To City Streets, Salomon Is In It For The Long Run

  • November 5, 2025
Salomon’s spring 2025 campaign, led by DDB Paris. DDB Paris Ask anyone born before the 1990s about Salomon,…
AArtificial intelligence
​Mark Ritson: ChatGPT’s new ads show even AI can’t deny the brand-building power of TV
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​Mark Ritson: ChatGPT’s new ads show even AI can’t deny the brand-building power of TV

  • September 30, 2025
Columnist Mark Ritson is amused that OpenAI’s first global brand campaign features emotional ads shot on film and…
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