Brand Founders Became Content Creators. Now They’re Getting More Strategic.
I don’t think every brand’s presence should be founder-led. If you look at some of the brands that…
From Alpine Trails To City Streets, Salomon Is In It For The Long Run
Salomon’s spring 2025 campaign, led by DDB Paris. DDB Paris Ask anyone born before the 1990s about Salomon,…
Mark Ritson: ChatGPT’s new ads show even AI can’t deny the brand-building power of TV
Columnist Mark Ritson is amused that OpenAI’s first global brand campaign features emotional ads shot on film and…