Why must all our digital AI helpers be ladies?
A veritable coven of female AI assistants, team members and spokespeople has been launched by New Zealand brands…
Comment | What the art market doesn’t allow, branded content does for Tom Sachs – The Art Newspaper
The rules of artist representation are up for grabs in today’s nervously experimental market. In August, a month…
How small businesses stay competitive on shoestring budgets
Open this photo in gallery: When handing over the reins to an external agency tanked her sales, handbag…
Founder-led marketing versus faceless brand accounts: Which wins out for small businesses?
Open this photo in gallery: A founder-led approach to social media was the most natural fit for the…
​Mark Ritson: ChatGPT’s new ads show even AI can’t deny the brand-building power of TV
Columnist Mark Ritson is amused that OpenAI’s first global brand campaign features emotional ads shot on film and…
How Her Side Hustle Became a ‘Monster’ $250M Revenue Business
This Side Hustle Spotlight Q&A features Demi Marchese, 32, founder and CEO of 12th Tribe, a Los Angeles,…
Fastest internet in Kuwait? Zain and Shareet Studios make their case with latest campaign
Shareet Studios’ latest social media campaign for Zain aimed to position the internet service as the fastest in…