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Browsing Tag

branding

15 posts
AArtificial intelligence
​Mark Ritson: ChatGPT’s new ads show even AI can’t deny the brand-building power of TV
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​Mark Ritson: ChatGPT’s new ads show even AI can’t deny the brand-building power of TV

  • September 30, 2025
Columnist Mark Ritson is amused that OpenAI’s first global brand campaign features emotional ads shot on film and…
EEntrepreneurship
How Her Side Hustle Became a 'Monster' $250M Revenue Business
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How Her Side Hustle Became a ‘Monster’ $250M Revenue Business

  • September 11, 2025
This Side Hustle Spotlight Q&A features Demi Marchese, 32, founder and CEO of 12th Tribe, a Los Angeles,…
IInternet
Shareet Studios’ campaign for Zain aimed to prove it as the Fastest internet in Kuwait, garnering 2.5M views and expanding to OOH.
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Fastest internet in Kuwait? Zain and Shareet Studios make their case with latest campaign

  • September 4, 2025
Shareet Studios’ latest social media campaign for Zain aimed to position the internet service as the fastest in…
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