Can YouTube gamify its videos? Two ‘Mario Kart’ fans pulled it off.
A playable version of Rainrow Road has come to YouTube. The notable Mario Kart level is featured in a video…
Bello! Yeo’s is getting the Minions treatment
Yeo’s is bringing a dose of Minions mischief to supermarket shelves through a new collaboration with Universal Products…
Why Luckin Coffee is borrowing from the toy aisle to sell more coffee
Luckin Coffee is turning coffee runs into a nostalgia-fuelled play session, teaming up with Toy Story 5 for…
Why Samsung is betting on experience over specs to win over switchers
For many smartphone users, switching ecosystems can feel like a leap into the unknown. New interfaces, new apps,…
Red FM brings back Riders Music Festival as it expands experiental IPs
Red FM is preparing to host the fourth edition of its Riders Music Festival (RMF) early next year,…