Game Volt | launches active gaming attraction Battle Arcade
Game Volt, the product division of CONDUCTR, the UK-based innovation studio, has announced the release of Battle Arcade,…
Zero Latency VR | The state of location-based VR 2026
Zero Latency, a global leader in VR entertainment, has revealed the results of the largest consumer study ever…
How to create a commercially successful immersive experience
Commercial success metrics: look beyond attendance—track lifetime value, 4.5+ star reviews, customer acquisition cost (CAC), dwell time, and…
PICO headsets support iDISCOVR immersive experiences
PICO, a developer of cutting-edge virtual reality (VR) and mixed reality (MR) headsets, was chosen by iDISCOVR, the…
Los Angeles’s new Hospital of Emotions pop-up gives artists keys to the asylum – The Art Newspaper
It can be easy to knock “immersive” art experiences. Many are outrageously expensive, made for Instagram and making…
Why most immersive projects never get built
There is a reality in immersive and experiential development that the industry does not talk about enough: most…
Barco | expands QDX platform with new RGB models
In AI research, the phrase “world model” refers to an internal model that helps an intelligent system represent…
Coach brings luxury into The Sims 4 for free in latest collab
Luxury fashion brand Coach is stepping into the virtual world, partnering with The Sims 4 to launch “The…
Innovation in Thrills | at the Festival of Innovation
Join us at the Festival of Innovation on Thursday, 22 January at 2 pm GMT for our session…
Pure Imagination Studios | interview with Joshua Wexler
This philosophy extends naturally into the realm of themed entertainment, a market Cuningham entered in 1986 through its…