immersive experiences

If the usual Frieze fair seating arrangements are not quite exciting enough for you, then head to Theo…

L-Acoustics, industry leaders in designing and manufacturing sound systems and technology, is helping to power the Timewalk experience…

Simtec Systems, a leader in motion simulation, has shared insights into how its professional simulator background has helped…

Combining the immersion of VR with the physicality of themed environments is an ongoing challenge for location-based entertainment…

Valo Motion, a pioneer in combining interactive technology with physical activities, introduces its second new product in 2026:…

Musealia, a global leader in the creation of touring exhibitions, has announced the opening of Titanic: The Human…

Game Volt, the product division of CONDUCTR, the UK-based innovation studio, has announced the release of Battle Arcade,…

Zero Latency, a global leader in VR entertainment, has revealed the results of the largest consumer study ever…

Commercial success metrics: look beyond attendance—track lifetime value, 4.5+ star reviews, customer acquisition cost (CAC), dwell time, and…

PICO, a developer of cutting-edge virtual reality (VR) and mixed reality (MR) headsets, was chosen by iDISCOVR, the…

It can be easy to knock “immersive” art experiences. Many are outrageously expensive, made for Instagram and making…

There is a reality in immersive and experiential development that the industry does not talk about enough: most…

Frieze Artist Award winner Theo Triantafyllidis’s spider sculpture aims to bring people together – The Art Newspaper