Experiential Marketing Trend of the Week: Concert Tie-ins
Stan culture in music is thriving, with social media continuing to boost superfans’ ability to connect and create…
Viral Canadian band Angine de Poitrine hailed as ‘anti-AI’ music saviours
It’s the viral music phenomenon being hailed as the first anti-AI band, the saviour of music, and possibly…
Katy Perry is facing backlash for ‘tone-deaf’ response to financially struggling fan
Katy Perry is catching some heat after her reply to a fan with money issues went viral. The…