Inside the post-Google playbook: Subscriptions, AI and team reorgs
Publishers’ hemming and hawing over the Google Zero post-search era has reached a fever pitch. Now, they’re finally…
The Verge restructures audience team to prepare for Google Zero
The Verge is rethinking what it means to grow an audience in the post-search era. After years of…
As industry awaits AI search ads, buyers scrutinize Google’s AI Max
Google’s AI Max for Search product is a key component for brands keen to advertise within AI Overviews…