{"id":1031,"date":"2025-09-04T10:40:09","date_gmt":"2025-09-04T10:40:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/1031\/"},"modified":"2025-09-04T10:40:09","modified_gmt":"2025-09-04T10:40:09","slug":"jyp-entertainment-is-hiring-for-ai-and-unreal-engine-experts-to-develop-an-unprecedented-virtual-k-pop-artist","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/1031\/","title":{"rendered":"JYP Entertainment is hiring for AI and Unreal Engine experts to develop an \u2018unprecedented\u2019 virtual K-pop artist"},"content":{"rendered":"

It\u2019s a powerhouse of K-Pop, generating hundreds of millions of dollars<\/a> in revenue each year.<\/p>\n

<\/a><\/p>\n

But Seoul-based JYP Entertainment\u2019s next global superstar might well be less human than their predecessors.<\/p>\n

JYP, currently riding high on the success of Stray Kids, is hiring staff with expertise in artificial intelligence, motion graphics, Unreal Engine, and more as it prepares to develop an \u201cunprecedented<\/a>\u201d AI artist through its tech business unit, Blue Garage<\/a>.<\/p>\n

Job ads listed on the company\u2019s website indicate that JYP is recruiting for multiple roles for its AI Artist project, from Creative Production and Product Design execs to LLM Engineers<\/a>.<\/p>\n

It is also hiring for\u00a0positions such as\u00a03D Art Director<\/a>,\u00a0Character Interaction Engineer,\u00a0<\/a>and\u00a0Character Modeler<\/a>, all of which, according to the ads, require an understanding of Unreal Engine, the powerful gaming engine and 3D creation tool developed by\u00a0Epic Games,<\/a>\u00a0the gaming giant behind Fortnite.<\/p>\n

JYP\u2019s move comes as virtual performers gain momentum both in South Korea and in the wider global entertainment industry<\/a>. JYP rival HYBE introduced<\/a> virtual pop group SYNDI8 in July 2024, with their voices developed using AI technology from Supertone, which is majority-owned by HYBE, after it struck\u00a0a $32 million deal<\/a> for the startup in 2023.<\/p>\n

Separately, SM Entertainment debuted<\/a> a virtual artist called naevis last year.<\/p>\n

The news also comes hot on the heels of the global rise of a fictional K-pop girl group called HUNTR\/X, from\u00a0animated movie Kpop Demon Hunters, which has become\u00a0Netflix<\/a>\u2018 most watched<\/a> movie of all time.<\/p>\n

HUNTR\/X\u2019s Golden, taken from the movie\u2019s soundtrack, has just topped the US Hot 100<\/a> for a third week, with four tracks from the film in total present in the US Top 10. The soundtrack also continues to dominate Spotify<\/a> charts, with the Top 5 of the platform\u2019s US Daily and Weekly chart currently occupied by music from the film.<\/p>\n

JYP\u2019s virtual artist bet arrives amid significant global success with one of its flagship groups, Stray\u00a0Kids.<\/p>\n

The band\u2019s latest album KARMA just debuted at No.1 on the Billboard<\/a> 200, with the group\u00a0claimed to be the first act in history to have their first seven Billboard 200 entries debut at No.1.<\/p>\n

They are also claimed to have\u00a0broken the record for\u00a0the most No.1 albums on the Billboard 200 by any K-Pop act of all time.<\/p>\n

Released on August 22 via\u00a0JYP Entertainment\u00a0\/\u00a0IMPERIAL\u00a0\/\u00a0Republic Records, KARMA\u00a0sold\u00a0313,000 units in the US during the first week.<\/p>\n

Globally,\u00a0KARMA topped charts around the world as well, debuting at No.1 on the album charts in France,\u00a0Germany,\u00a0and Belgium, and\u00a0Top 5 in Australia.<\/p>\n

In\u00a0terms of the K-pop company\u2019s AI artist ambitions, JYP said in a statement cited by Korean media that it wants to answer the following question: \u201cCan AI become a being that calls fans\u2019 names and interacts with them?\u201d<\/p>\n

\u201cBy combining JYP\u2019s unrivaled Creative\/Fan capabilities with AI innovation, we will present another future for global K-content.\u201d<\/p>\n

Jeong Min-jong, Blue Garage<\/p>\n

Jeong Min-jong, Co-CEO of Blue Garage, said in a statement<\/a> cited by Chosun: \u201cThis is the first attempt to recreate the essence of entertainment through AI,\u201d adding, \u201cBy combining JYP\u2019s unrivaled Creative\/Fan capabilities with AI innovation, we will present another future for global K-content.\u201dMusic Business Worldwide<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s a powerhouse of K-Pop, generating hundreds of millions of dollars in revenue each year. But Seoul-based JYP…\n","protected":false},"author":2,"featured_media":1032,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[156,157,111,139,69],"class_list":["post-1031","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-music","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/1031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=1031"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/1031\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/1032"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=1031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=1031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=1031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}