{"id":1071,"date":"2025-09-04T11:00:06","date_gmt":"2025-09-04T11:00:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/1071\/"},"modified":"2025-09-04T11:00:06","modified_gmt":"2025-09-04T11:00:06","slug":"sydney-sweeneys-jimmy-choo-campaign-launches-after-ad-controversy","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/1071\/","title":{"rendered":"Sydney Sweeney\u2019s Jimmy Choo campaign launches after ad controversy"},"content":{"rendered":"
She said: \u201cI always think that the shoes finish an outfit, reveal personality and adjust the mood.<\/p>\n
\u201cFor autumn the low loafer, Tylor, is important \u2013 smart, functional and fun when she is adorned with a drizzle of crystal fringes \u2013 just how Jimmy Choo does a loafer.\u201d<\/p>\n
The new campaign has been created with that in mind.<\/p>\n
She said it reinforces the \u201cpower of shoes and accessories to transform, acting out the possible characters\u201d.<\/p>\n
\u201cThe notion that glamour is a feeling.\u201d<\/p>\n
Sweeney became the subject of online debate after the American Eagle advert premiered.<\/p>\n
In the campaign video, the actor, who has blonde hair and blue eyes, says: \u201cGenes that are passed from parent to offspring often determine traits such as hair colour, personality and even eye colour.\u201d<\/p>\n
Sydney Sweeney faced backlash over an American Eagle ad accused of promoting eugenics. Photo \/ Getty Images<\/p>\n
She concluded the segment by looking into the camera and saying: \u201cMy jeans are blue.\u201d<\/p>\n
American Eagle later issued a statement defending its campaign.<\/p>\n
The company said: \u201cWe\u2019ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"She said: \u201cI always think that the shoes finish an outfit, reveal personality and adjust the mood. \u201cFor…\n","protected":false},"author":2,"featured_media":1072,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1740,74,1738,1737,1744,1741,156,1736,1743,1739,111,139,69,1742,1735,1734,102],"class_list":["post-1071","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-ad","tag-after","tag-campaign","tag-choo","tag-collaboration","tag-controversy","tag-entertainment","tag-jimmy","tag-launched","tag-launches","tag-new-zealand","tag-newzealand","tag-nz","tag-sweeney","tag-sweeneys","tag-sydney","tag-with"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/1071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=1071"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/1071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/1072"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=1071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=1071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=1071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}