\u201cIt\u2019s the logical endpoint of being perpetually online, scrolling endlessly, consuming content fed to users by algorithms trained by other algorithms,\u201d the site explains.<\/p>\n
Skrilla\u2019s track Doot Doot (67) is seen as the term\u2019s origin by many, reportedly referring to Philadelphia\u2019s police code for a death.<\/p>\n
But the rapper confirmed to the Wall Street Journal he \u201cnever put an actual meaning on it\u201d himself and \u201cstill would not want to\u201d.<\/p>\n
The number\u2019s popularisation was then solidified by appearances in viral social media clips \u2013 infamously in a video of a basketball game that has been dubbed the \u201c67 Kid\u201d video.<\/p>\n
\u201cIt\u2019s part inside joke, part social signal and part performance,\u201d Steve Johnson, Dictionary Media Group\u2019s director of lexicography, told Forbes.<\/p>\n
\u201cWhen people say it, they\u2019re not just repeating a meme; they\u2019re shouting a feeling.\u201d<\/p>\n
That in-group out-group dynamic is the source of endless giggles for teenagers, who treat 67 as a kind of private joke adults don\u2019t understand.<\/p>\n
Linguistic generational divides are emphasised by the full list of words: other honourable mentions included \u201cclanker\u201d, \u201ctradwife\u201d, and \u201caura farming\u201d, slang terms that have risen to prominence online in 2025.<\/p>\n
\u201cClanker\u201d, a memefied slur for AI, arose from cultural anxieties about advancing technology, while \u201ctradwife\u201d is a popular conservative relationship aesthetic.<\/p>\n
The terms not only reflect this year\u2019s social phenomena, but also the growing impact of internet subcultures on universal language.<\/p>\n
While \u201caura farming\u201d means curating a \u201cpresence or vibe\u201d, the term evolved from anime and gaming culture, where the individual words have their own definitions.<\/p>\n
Last year, \u201cdemure\u201d took out the top title, beating out \u201cbrat\u201d, \u201cbrainrot\u201d and \u201cweird\u201d.<\/p>\n
The term re-entered the public lexicon after appearing in Jools Lebron\u2019s viral TikTok video, in which she described her makeup as \u201cvery demure, very mindful\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cIt\u2019s the logical endpoint of being perpetually online, scrolling endlessly, consuming content fed to users by algorithms trained…\n","protected":false},"author":2,"featured_media":108286,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[78014,78013,44748,806,1558,13114,14134,12817,156,16638,7799,101,5829,38993,111,139,4061,69,1118,1523,63557,1120,1361,223,165,1961,27630,379,1530],"class_list":["post-108285","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-2025s","tag-78013","tag-alpha","tag-as","tag-been","tag-crowned","tag-decision","tag-declared","tag-entertainment","tag-gen","tag-heads","tag-left","tag-many","tag-meme","tag-new-zealand","tag-newzealand","tag-number","tag-nz","tag-of","tag-over","tag-scratching","tag-takes","tag-that","tag-the","tag-their","tag-this","tag-word","tag-year","tag-years"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/108285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=108285"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/108285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/108286"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=108285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=108285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=108285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}