{"id":109697,"date":"2025-10-30T23:53:13","date_gmt":"2025-10-30T23:53:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/109697\/"},"modified":"2025-10-30T23:53:13","modified_gmt":"2025-10-30T23:53:13","slug":"on-the-up-rotoruas-te-puia-named-supreme-winner-of-2025-new-zealand-tourism-awards","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/109697\/","title":{"rendered":"On The Up: Rotorua\u2019s Te Puia named Supreme Winner of 2025 New Zealand Tourism Awards"},"content":{"rendered":"<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Held in Wellington and hosted by Tourism Industry Aotearoa, the awards celebrated the quality and diversity of New Zealand\u2019s tourism sector. <\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">A record 150 entries were assessed across 12 categories this year.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Speaking to the Rotorua Daily Post the morning after the ceremony, Te Puia chief executive Tim Cossar said it had been a \u201creflective\u201d 12 hours.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">He said the team had not expected such recognition, but the announcement brought a \u201csense of satisfaction and acknowledgment\u201d for what they had achieved together in recent years.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Looking back, Cossar said Te Puia had made some \u201cvery brave moves\u201d \u2013 something he had not realised were quite so \u201cbold\u201d until the awards night.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">He said Rotorua took some \u201chard knocks\u201d during the pandemic. Te Puia was forced to rebuild its business after <a href=\"https:\/\/www.nzherald.co.nz\/rotorua-daily-post\/news\/covid-19-coronavirus-famous-rotorua-attraction-te-puia-reopens-today\/6VS2TDPPTSRJX4O4SGCDDRIEEA\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/rotorua-daily-post\/news\/covid-19-coronavirus-famous-rotorua-attraction-te-puia-reopens-today\/6VS2TDPPTSRJX4O4SGCDDRIEEA\/\">closing temporarily<\/a> and laying off most of its staff when its main international market dried up due to Covid-19.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">The business reopened with a greater focus on <a href=\"https:\/\/www.nzherald.co.nz\/rotorua-daily-post\/news\/go-local-rotoruas-te-puia-gets-set-to-reopen-to-new-tourism-market\/JOC4RSSHFFHVUPTO6M7APOKB6E\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/rotorua-daily-post\/news\/go-local-rotoruas-te-puia-gets-set-to-reopen-to-new-tourism-market\/JOC4RSSHFFHVUPTO6M7APOKB6E\/\">engaging Kiwis \u2013 including the Rotorua community<\/a> \u2013 without losing its international appeal.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Cossar said the way Te Puia used that time to transform and navigate into a \u201cbetter future\u201d was a personal moment of pride.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Cossar said he wanted Te Puia to \u201clead the way\u201d and be seen as a \u201cshining light\u201d to ensure Rotorua tourism was not \u201cdropped off the map\u201d.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Crediting his team and board, Cossar said he was \u201cbacked to the hilt\u201d through the rebuild.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">While the board could have expected dividends, \u201cthey got nothing out of it for three years\u201d but remained patient and committed to the vision.<\/p>\n<p><img  alt=\" Rotorua Te Puia NZMACI chief executive Tim Cossar receives the Supreme Award at the 2025 New Zealand Tourism Awards. Photo \/ Brady Dyer\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/> Rotorua Te Puia NZMACI chief executive Tim Cossar receives the Supreme Award at the 2025 New Zealand Tourism Awards. Photo \/ Brady Dyer<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Cossar said the Rotorua community supports Te Puia \u201cbig time\u201d. <\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">He said Te Puia was \u201cintertwined\u201d with its community, and that belonging and support meant \u201camazing things are possible\u201d.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Te Puia now employs nearly 200 people, and Cossar said new experiences and innovative marketing approaches could be expected for the ever-developing industry.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Judges praised Te Puia\u2019s \u201cbold transformation\u201d over the past five years, saying it had become a \u201ctruly iconic experience that will stand the test of time\u201d.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">They said the organisation\u2019s focus on sustainability and high-quality visitor experiences had made a \u201cpositive impact\u201d on its business, community and the wider tourism industry.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Te Puia won the Pak\u2019nSave Creative Arts and Design Award at this year\u2019s <a href=\"https:\/\/www.nzherald.co.nz\/rotorua-daily-post\/news\/tompkins-wake-rotorua-business-awards-2025-rotorua-canopy-tours-makes-history\/425T5V5SABEBFO4Z6RIUTYDFEY\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/rotorua-daily-post\/news\/tompkins-wake-rotorua-business-awards-2025-rotorua-canopy-tours-makes-history\/425T5V5SABEBFO4Z6RIUTYDFEY\/\">Tompkins Wake Rotorua Business Awards<\/a>, after claiming the local <a href=\"https:\/\/www.nzherald.co.nz\/rotorua-daily-post\/news\/tompkins-wake-rotorua-business-awards-2024-te-puia-wins-supreme-award\/TQWWWTJEAFAUNMPYAVRC2BQVQE\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/rotorua-daily-post\/news\/tompkins-wake-rotorua-business-awards-2024-te-puia-wins-supreme-award\/TQWWWTJEAFAUNMPYAVRC2BQVQE\/\">Supreme Award<\/a> last year. <\/p>\n<p><img  alt=\"Rotorua\u2019s Te Puia \u2013 New Zealand M\u0101ori Arts and Craft Institute has been awarded the country\u2019s highest tourism accolade. Photo \/ Andrew Warner\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Rotorua\u2019s Te Puia \u2013 New Zealand M\u0101ori Arts and Craft Institute has been awarded the country\u2019s highest tourism accolade. Photo \/ Andrew Warner<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Tohu Experiences, Tongariro River Rafting, and Kohutapu Lodge &amp; Tribal Tours were also among this year\u2019s <a href=\"https:\/\/www.nzherald.co.nz\/rotorua-daily-post\/news\/on-the-up-rotorua-and-taupo-tourism-operators-up-for-top-honours-at-national-awards\/55EN7772WZH7FNFTZUP7QTMHBQ\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/rotorua-daily-post\/news\/on-the-up-rotorua-and-taupo-tourism-operators-up-for-top-honours-at-national-awards\/55EN7772WZH7FNFTZUP7QTMHBQ\/\">New Zealand Tourism Awards finalists<\/a>. <\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Tongariro River Rafting entered the awards for the first time this year. <\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">\u201cI\u2019ve been told you never win the first time,\u201d business owner Garth Oakden said, but the team took home the WestPac Tourism Excellence Award for micro businesses.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Oakden said the recognition reflected decades of effort since establishing the T\u016brangi-based company in 1990.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">The team had recently moved into a new base, making operations easier and helping the business grow. <\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Looking ahead, Oakden said they were aiming to strengthen sustainability practices and \u201chave a crack\u201d at more awards in the future.<\/p>\n<p><img  alt=\" Tohu Experiences, Tongariro River Rafting and Kohutapu Lodge &amp; Tribal Tours were finalists alongside Te Puia at the 2025 New Zealand Tourism Awards. Photo \/ Brady Dyer\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/> Tohu Experiences, Tongariro River Rafting and Kohutapu Lodge &amp; Tribal Tours were finalists alongside Te Puia at the 2025 New Zealand Tourism Awards. Photo \/ Brady Dyer<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Kohutapu Lodge &amp; Tribal Tours owner and director Nadine ToeToe won the Auckland Airport Tourism Industry Champion Award.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">ToeToe said she was \u201chumbled\u201d to be recognised among \u201cthe best of the best\u201d in New Zealand tourism.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Judges noted her \u201cpassion and dedication\u201d in using tourism to drive social and cultural impact. <\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Over the past year, the Galatea-based lodge developed an online cultural health and safety module with AU Consulting, helping visitors understand tikanga M\u0101ori and expected behaviours before arriving on-site. <\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">The aim, she said, was to enhance visitor experiences while protecting and uplifting indigenous visitors and hosts.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">There\u2019s health and safety for everything, ToeToe said, but there had not been that guidance for cultural practices. <\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Half the proceeds from each module support Native Nations, the company\u2019s social enterprise providing international travel opportunities for young indigenous people.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">ToeToe said the recognition was shared by the wider community and came just a week after Kohutapu Lodge was named one of the North Island\u2019s top experiences by Lonely Planet.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Tourism Industry Aotearoa chief executive Rebecca Ingram said the awards night highlighted the \u201cincredible passion\u201d driving the nation\u2019s tourism industry.<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">She said operators continued to \u201cfind new ways to deliver outstanding visitor experiences, grounded in manaakitanga\u201d.<\/p>\n<p>New Zealand Tourism Awards 2025 \u2013 winners <\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Air New Zealand Supreme Tourism Award <\/p>\n<p>Te Puia NZMACI Limited Partnership\u00a0<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Tourism Talent Employer of Choice Award <\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">NZME Visitor Experience Award  <\/p>\n<p>Te Puia NZMACI Limited Partnership\u00a0<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Avis Budget Group Community Engagement Award <\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Tourism Industry New Zealand Trust Tourism Collaboration Award <\/p>\n<p>Development West Coast\u00a0\u00a0<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">KiwiRail Tourism Environment Award <\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">GO Rentals Innovation Award <\/p>\n<p>Christchurch Adventure Park\u00a0\u00a0<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Toroa \u0101-uta, Toroa \u0101-tai M\u0101ori Tourism Award <\/p>\n<p>Kapiti Island Nature Tours\u00a0\u00a0<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Westpac Tourism Excellence Award (Micro Business) <\/p>\n<p>Tongariro River Rafting\u00a0\u00a0<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">ServiceIQ Tourism Excellence Award (Small-Medium Business) <\/p>\n<p>Willowbank Wildlife Reserve\u00a0\u00a0<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Sudima Hotels Tourism Excellence Award (Large Business) <\/p>\n<p>Te Puia NZMACI Limited Partnership\u00a0<\/p>\n<p>Individual Awards <\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Sir Jack Newman Outstanding Industry Leader Award  <\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Tourism Industry Aotearoa Emerging Tourism Leader Award <\/p>\n<p>Zac Watson \u2013 Maverick Tourism Marketing\u00a0<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\">Auckland Airport Tourism Industry Champion Award <\/p>\n<p>Nadine ToeToe &#8211; Kohutapu Lodge &amp; Tribal Tours Ltd\u00a0<\/p>\n<p class=\"MbfQjTgmSESMkkDykl\" style=\"display:none\"><a href=\"https:\/\/www.nzherald.co.nz\/author\/annabel-reid\/\" rel=\"nofollow noopener\" target=\"_blank\">Annabel Reid<\/a> is a multimedia journalist for the Bay of Plenty Times and Rotorua Daily Post, based in Rotorua. Originally from Hawke\u2019s Bay, she has a Bachelor of Communications from the University of Canterbury.<\/p>\n","protected":false},"excerpt":{"rendered":"Held in Wellington and hosted by Tourism Industry Aotearoa, the awards celebrated the quality and diversity of New&hellip;\n","protected":false},"author":2,"featured_media":109698,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[836,10779,138,23552,1887,4729,7568,10136,117,111,139,69,1118,90,78744,38715,30246,8690,223,10097,810,10508,80],"class_list":["post-109697","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-836","tag-awards","tag-business","tag-claimed","tag-countrys","tag-highest","tag-honour","tag-named","tag-new","tag-new-zealand","tag-newzealand","tag-nz","tag-of","tag-on","tag-puia","tag-rotoruas","tag-supreme","tag-te","tag-the","tag-tourism","tag-up","tag-winner","tag-zealand"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/109697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=109697"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/109697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/109698"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=109697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=109697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=109697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}