Adobe Firefly<\/a>\u2018s latest A.I. capabilities.<\/p>\n\n\tIn sum, the filmmakers agreed that they had fun using the tools on a tight deadline to produce 2-5 minute stories and that there is great potential for innovation in content creation with AI. But the human touch of steering the vision and maintaining quality control is paramount for the quality of the final product. <\/p>\n
\n\tAll of the filmmakers expressed positive experiences working with Firefly to bring their visions to life. \u201cWe used Adobe Firefly for the imagery,\u201d said Clark, \u201cWe were taking AI generated imagery and compositing that with live action on a blue screen and it just really allowed us to iterate. Shoutout to Firefly Boards because if you\u2019re going to use visual effects and compositing, you really have to map out and plan out your shots and make sure they\u2019re in sequential order or else the whole show could fall apart.\u201d<\/p>\n
\n\tMany of the creatives shared Clark\u2019s enthusiasm for the Firefly Boards feature, where images can be uploaded, edited, or generated with AI to help create shots and storyboards. \u201cThe boards that we use made it very enjoyable to work with my editor,\u201d reflected Willonius, \u201cI like creative challenges, so anytime I do a project, I want to try to push myself. I felt, this whole experience, I did that and we were able to make something super dope.\u201d<\/p>\n
\n\tThe core value of Boards is its variety, as it provides filmmakers an extensive pallet of tools to pick from and play with. \u201cA lot of people ask what is the best tool for AI filmmaking,\u201d said Patterson, \u201cWhat\u2019s great about Firefly Boards is having options. There\u2019s no answer to that question because every tool has its superpower.\u201d<\/p>\n
\n\tKleverov credited Firefly, but was quick to also applaud writer Ryan Walls, a \u201cModern Family\u201d alum who came up with the story that they were able to generate using the tools. \u201cIt wouldn\u2019t have been possible to do for a small studio like ours before AI and before using Firefly,\u201d he admitted, \u201cBrand storytelling is great and I love my brand partnerships, but I want to tell more original stories.\u201d<\/p>\n
\n\tThe panel concurred with Kleverov\u2019s persistent appreciation for his story\u2019s human origins, but also his acknowledgment that AI made bringing that story to life achievable. Many talked about the tools as means for greater efficiency and collaboration, but they also stressed the beauty of discovery. \u201cEven after you storyboard, it can sometimes generate something that you can\u2019t unsee and it can take you in a completely different direction,\u201d said MetaPuppet, \u201cAnd I think you have to be open to shifting. Storyboards can change, and that happens on every short film that I make with AI.\u201d<\/p>\n
\n\tThe process has led to a fusion between pre-production, production and post-production, what MetaPuppet calls \u201cone big loop. Right at the beginning of the project, you\u2019re already in post, and then towards the end of the project, you\u2019re back in pre.\u201d While this may disrupt conventional workflows, it also allows for a more equitable participation in the different phases of a project.<\/p>\n
\n\tFinally, panelists concluded by talking about the importance of guardrails that protect creators and their intellectual property. Kleverov used Native Foreign\u2019s AI short film \u201cCritters\u201d as an example, which is now being adapted into a feature. He said, \u201cWe were keeping track of the human authorship that went into it at every stage, the hundreds of decisions that were made, and that is what helped us actually get copyright on that AI native IP\u201d<\/p>\n
\n\tClark concurred, \u201cWhen you\u2019re starting to think about distributing your films and creating IP, or if you\u2019re partnering with studios and you\u2019re partnering on IP, all that stuff needs to be heavily guarded. It\u2019s very important to do that.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Five filmmakers experimented with AI tooks to take part in a series of short films commissioned by Adobe…\n","protected":false},"author":2,"featured_media":111483,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[18822,79770,365,363,364,111,139,69,145],"class_list":{"0":"post-111482","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-adobe-firefly","9":"tag-adobe-max-2025-booster","10":"tag-ai","11":"tag-artificial-intelligence","12":"tag-artificialintelligence","13":"tag-new-zealand","14":"tag-newzealand","15":"tag-nz","16":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/111482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=111482"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/111482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/111483"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=111482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=111482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=111482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}