Tokyo, Japan \u2013 Sony Interactive Entertainment is turning up the volume this holiday season with \u201cIt Happens on PlayStation 5,\u201d a bold global brand campaign celebrating the extraordinary, unexpected, and unforgettable moments that happen only on PS5.<\/p>\n
The campaign is launching across more than 20 markets including the U.K., U.S., Japan, Germany, France, Canada, and Australia.<\/p>\n
\u201cIf there is one thing that gamers know after 30 years, it\u2019s that they have been able to create jaw-dropping, heart-stopping moments throughout every generation of PlayStation,\u201d said Isabelle Tomatis, vice president of global marketing at Sony Interactive Entertainment.\u00a0<\/p>\n
It invites players to relive the jaw-dropping experiences that define a generation of gaming\u2014moments that feel larger than life, whether escaping a monstrous creature or landing a truck on a skyscraper.<\/p>\n
\u201cWhether it\u2019s a truck that somehow landed on a skyscraper or escaping from a monstrous creature, \u2018It Happens on PlayStation 5\u2019 is the kind of campaign that reminds us: unforgettable things are happening now on PlayStation 5,\u201d Tomatis elaborated.\u00a0<\/p>\n
The campaign blends cinematic visuals with surreal scenarios\u2014from a fishing crew hauling an enormous sea creature under glowing night skies to a fuel truck teetering on a skyscraper spire\u2014all designed to mirror the awe gamers feel when playing.<\/p>\n
\u201cOur goal with this campaign is to provoke joy and excitement among the community and capture the emotions they feel when experiencing these unforgettable moments on PS5,\u201d Tomatis added.<\/p>\n
From premium TV spots and cinema placements to high-impact outdoor and social activations, \u201cIt Happens on PlayStation 5\u201d captures that split-second spark when virtual worlds collide with reality.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Tokyo, Japan \u2013 Sony Interactive Entertainment is turning up the volume this holiday season with \u201cIt Happens on…\n","protected":false},"author":2,"featured_media":116882,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[43522,3447,82943,111,139,69,82944,82945,145,360],"class_list":{"0":"post-116881","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-creative-work","9":"tag-gaming","10":"tag-global-campaign","11":"tag-new-zealand","12":"tag-newzealand","13":"tag-nz","14":"tag-play-station-5","15":"tag-sony-entertainment","16":"tag-technology","17":"tag-virtual-reality"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/116881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=116881"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/116881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/116882"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=116881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=116881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=116881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}