{"id":118003,"date":"2025-11-04T20:09:09","date_gmt":"2025-11-04T20:09:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/118003\/"},"modified":"2025-11-04T20:09:09","modified_gmt":"2025-11-04T20:09:09","slug":"shopify-says-ai-traffic-is-up-7x-since-january-ai-driven-orders-are-up-11x","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/118003\/","title":{"rendered":"Shopify says AI traffic is up 7x since January, AI-driven orders are up 11x"},"content":{"rendered":"

E-commerce software provider Shopify<\/a> is bullish on AI-powered shopping agents, citing AI as an \u201cincredible tool\u201d to enable more entrepreneurs and calling it the \u201cbiggest shift in technology since the internet\u201d during its third-quarter earnings call. The company, which partnered with ChatGPT maker OpenAI<\/a> in September, reported that traffic from AI tools to its online stores is up seven times since January of this year, and purchases attributed to AI-powered search have increased by 11 times.<\/p>\n

According to Shopify President Harley Finkelstein, the company\u2019s advantage in the AI era comes from its ability to access the data from millions of merchants and billions of transactions, and its \u201cfounder mode\u201d mentality to ship products quickly. <\/p>\n

This also includes its internal tools, like Scout, which uses AI to help Shopify employees search hundreds of millions of pieces of merchant feedback to make better product decisions.<\/p>\n

\u201cAnd Scout is just one of many tools we\u2019re developing to turn our own signals, whether it\u2019s support tickets, usage data, reviews, social interactions, or even Sidekick<\/a> prompts, into fast, informed decisions,\u201d Finkelstein said on the call. \u201cIf you take away one thing from this call, let it be this: AI is not just a feature at Shopify. It is central to our engine that powers everything we build.<\/p>\n

In addition to ChatGPT, Shopify is working with Perplexity and Microsoft Copilot on other in-chat shopping experiences. A recent Shopify survey found that 64% of shoppers said they\u2019re \u201clikely\u201d to use AI to some extent when making purchases.<\/p>\n

\u201cWe\u2019ve been building and investing in this infrastructure to make it really easy to bring shopping into every single AI conversation,\u201d Finkelstein said. \u201cThe fact that we\u2019re already working with the leaders in the space should, I think, be a testament to the fact that we want to make sure merchants on Shopify are better prepared than those that are not. It\u2019s still obviously very, very early,\u201d he continued. \u201cBut what we\u2019re really trying to do is lay the rails for agentic commerce.\u201d<\/p>\n

While the company is currently focused on building connections with AI agents, it\u2019s also prepared for the fact that there will be \u201cdifferent permutations\u201d of how agentic commerce will evolve, Finkelstein also noted, which means it needs to be ready for \u201cwhichever path wins.\u201d<\/p>\n

Techcrunch event<\/p>\n

\n\t\t\t\t\t\t\t\t\tSan Francisco
\n\t\t\t\t\t\t\t\t\t\t\t\t\t|
\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 13-15, 2026\n\t\t\t\t\t\t\t<\/p>\n

\u201cThat was the same thing when social commerce started to get a lot of attention, or when [people realized it wasn\u2019t] e-commerce versus physical commerce but . . . this idea of commerce everywhere,\u201d he added.<\/p>\n

Separately, Shopify\u2019s Q3 financial results showed revenue up 32% to $2.84 billion, ahead of estimates, and profit of $264 million, or 20 cents per share. However, the stock sagged on news that the company\u2019s operating income of $434 million had missed<\/a> estimates of $437 million.<\/p>\n","protected":false},"excerpt":{"rendered":"E-commerce software provider Shopify is bullish on AI-powered shopping agents, citing AI as an \u201cincredible tool\u201d to enable…\n","protected":false},"author":2,"featured_media":118004,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[365,363,364,7520,12758,111,139,69,83547,145],"class_list":{"0":"post-118003","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-commerce","12":"tag-e-commerce","13":"tag-new-zealand","14":"tag-newzealand","15":"tag-nz","16":"tag-shopify","17":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/118003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=118003"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/118003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/118004"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=118003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=118003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=118003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}