{"id":118253,"date":"2025-11-04T23:01:10","date_gmt":"2025-11-04T23:01:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/118253\/"},"modified":"2025-11-04T23:01:10","modified_gmt":"2025-11-04T23:01:10","slug":"tiktok-is-doing-its-own-award-show","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/118253\/","title":{"rendered":"TikTok is doing its own award show"},"content":{"rendered":"

Digital content platforms wouldn\u2019t be possible\u2013or profitable\u2013without creators. Platforms know this, and in a few standout cases (like the talent-signing scramble after Ninja left Twitch for the ill-fated Mixer<\/a>) we\u2019ve seen just how far they\u2019ll go to charm creators who pull big views and big ad revenue.<\/p>\n

But there are also the little things platforms do to constantly remind successful creators that it wants them there. For over a decade, the undisputed king of creator recognition has been YouTube, which sends out plaques when creators reach various impressive subscriber milestones.<\/p>\n

Spotify (which is heavily competing with YouTube in the video podcast space) recently copycatted the plaque idea<\/a>\u2013and then, last month, Instagram introduced its own unique take on creator nods: awarding golden rings<\/a> (both IRL and on chosen creators\u2019 profiles) to standout creators selected by a panel of professional creatives from across industries. However, as we wrote previously<\/a>, most of the first 25 Rings winners were people who\u2019ve made their names in careers outside of digital content creation\u2013athletes, actors, singers, comedians, and traditional artists like photographers and illustrators, some of whom built their careers before Instagram was even a thing.<\/p>\n

\"Tubefilter\"\/Subscribe to get the latest creator newsSubscribe<\/p>\n

Creators on TikTok are about to have a different experience: The short-form platform announced this week that it\u2019s launching the first-ever TikTok Awards show in the U.S.<\/p>\n

Taking place Dec. 18 at the Hollywood Paladium in Los Angeles, the TikTok Awards will have a theme of \u201cNew Era, New Icons,\u201d and will recognize creators across 13 categories, including Creator of the Year, Video of the Year, Storyteller of the Year, and the TikTok For Good Award (which gives a nod to humanitarian\/educational efforts).<\/p>\n

If this all sounds familiar, it\u2019s because TikTok held creator awards shows in 21 regions last year. This is just the first time the awards are coming stateside.<\/p>\n

\u201cThe trophies presented on stage will beam a colorful glow upon the creators defining this new era of culture encompassing many areas, including fashion, beauty, sports, TV and film, and new forms of entertainment,\u201d TikTok said in a statement.<\/p>\n

As you probably know, the creator industry has a small number of awards shows already, including our own long-running Streamy Awards, so we\u2019re curious to see how this show sets itself apart\u2013and how it\u2019s received by TikTok\u2019s young audience base. (It is nice to see a platform pioneer its own show instead of begging the Emmys year after year to let it in, unlike a certain other video destination<\/a>.)<\/p>\n

One thing we see off the bat is the presence of TikTok\u2019s ecommerce ambitions: It\u2019s handing out an award called \u201cImmediately Added To Cart\u201d that\u2019s sponsored by TikTok Shop; a second award, Rising Star of the Year, is sponsored by top-dollar Shop seller e.l.f. Cosmetics<\/a> (which is also the presenting sponsor for the entire show). TikTok\u2019s hyping its own editing software as well, giving out a \u201cCapCut Award,\u201d presumably for stylish post-production.<\/p>\n

But this show is also about what viewers want. They\u2019ll play a key part in selecting winners, with public voting opening Nov. 18 and closing Dec. 5.<\/p>\n

Folks who want to tune in can see the show streamed Dec. 18 on TikTok\u2019s app and on Tubi.<\/p>\n

Here\u2019s the full list of categories and nominees:<\/p>\n

Creator of the Year<\/p>\n

Adam W (adamw)
\nAlix Earle (alixearle)
\nBrooke Monk (brookemonk_)
\nKeith Lee (keith_lee125)
\nKristy Sarah (kristy.sarah)<\/p>\n

Video of the Year<\/p>\n

Bretman Rock (bretmanrock)
\nChris Finck (chrisandfinck)
\nRon Clark (ronclark__)
\nTaylor Timinskas (taylortiminskas)
\nTurkuazKitchen (turkuazkitchen)<\/p>\n

Rising Star of the Year (sponsored by e.l.f. cosmetics)<\/p>\n

Caleb Hearon (calebsaysthings)
\nDrewkey5000 (drewkey5000)
\nJeremiah Brown (findjeremiah)
\nEddy Nieblas (soyeddynieblas)
\nSydney Jo (thatgirlsydjo)<\/p>\n

Breakthrough Artist of the Year<\/p>\n

Alex Warren (alexwarren)
\nKatseye (katseyeworld)
\nLaufey (laufey)
\nRavyn Lenae (ravynlenae)
\nSombr (sombr)<\/p>\n

Storyteller of the Year<\/p>\n

Jordan Howlett (jordan_the_stallion8)
\nKatie Van Slyke (katievanslyke)
\nLogan (logagm)
\nThe Lawn Tools (thelawntools)
\nTineke Younger (tinekeyounger)<\/p>\n

TikTok For Good Award<\/p>\n

Alexis Nikole (alexisnikole)
\nCybersecurity Girl (cybersecuritygirl)
\nSam Hyun (samueljhyun)
\nSasha Hamdani, MD (thepsychdoctormd)
\nZach and Pat Valentine (valentinebrothers)<\/p>\n

My Show is On Award (Film & TV)<\/p>\n

Monse (cvnela)
\nDayane Chrissel (dayanechrissel)
\nReece Feldman (guywithamoviecamera)
\nJust The Nobodys (justthenobodys)
\nMatt Ramos (supes)<\/p>\n

MVP of the Year (Sports)<\/p>\n

Brittany Wilson Isenhour (brittany1wilson)
\nMariah Rose (mariahcrose)
\nMatt Kiatipis (mkiatipis)
\nMo Ali FC (moalifc)<\/p>\n

Okay Slay Award (Fashion\/Beauty)<\/p>\n

Glamzilla (glamzilla)
\nKatie Fang (katiefanggg)
\nMeredith Duxbury (meredithduxbury)
\nWisdom Kaye (wisdm8)<\/p>\n

Immediately Added To Cart Award (presented by TikTok Shop)<\/p>\n

Boise Brooke (boise_brooke)
\nGiniGlow (giniglow)
\nKelsey Martinez (itsmekelsc)
\nShamela (klothesminded)
\nLexi Rosenstein (lexirosenstein)<\/p>\n

CapCut Creator of the Year<\/p>\n

Dominique & Dominic (allthatisshe)
\nLiah Yoo (liahyoo)
\nPaige Piskin (paigepiskin)
\nRecider (recider)
\nEmma Persson (thesocialcreativesclub)<\/p>\n

TikTok Live Creator of the Year<\/p>\n

Elizabeth Esparza (eliesparzaa)
\nEzee x Natalie (ezeexnatalie)
\nJonathan Tilkin (jonathantilkin)
\nJourdan Blue (jourdanblue)
\nKira Lise (kiralise)<\/p>\n

Education Creator of the Year<\/p>\n

Dr. Barlow\u2019s Intro to Af-Am (afamstudies)
\nAlexis and Dean (alexisanddean)
\nAstro Alexandra (astro_alexandra)
\nMike Mandell (lawbymike)
\nOdd Animal Specimens (oddanimalspecimens)<\/p>\n","protected":false},"excerpt":{"rendered":"Digital content platforms wouldn\u2019t be possible\u2013or profitable\u2013without creators. Platforms know this, and in a few standout cases (like…\n","protected":false},"author":2,"featured_media":118254,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[156,157,111,139,69],"class_list":["post-118253","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-music","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/118253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=118253"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/118253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/118254"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=118253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=118253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=118253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}