{"id":1200,"date":"2025-09-04T12:07:07","date_gmt":"2025-09-04T12:07:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/1200\/"},"modified":"2025-09-04T12:07:07","modified_gmt":"2025-09-04T12:07:07","slug":"unemployed-gen-xer-explains-how-hes-trying-to-reinvent-himself-at-56","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/1200\/","title":{"rendered":"Unemployed Gen Xer Explains How He&#8217;s Trying to Reinvent Himself at 56"},"content":{"rendered":"<p>This as-told-to essay is based on a conversation with Robert Poe, a 56-year-old former e-commerce director. His identity and former employment have been verified. This story has been edited for length and clarity.<\/p>\n<p>I started my career at IBM in digital marketing. My brother used to say to me, &#8220;You&#8217;re always going to have a job.&#8221; I&#8217;ve been through layoffs and worked at companies that shut down, but I never really had to look for a job in my role.<\/p>\n<p>My last position was as director of e-commerce at Badcock Home Furniture. I made $120,000 as my base salary. The company was eventually bought by a company that filed for bankruptcy. I lasted about six months in a new role that I landed.<\/p>\n<p>I wasn&#8217;t worried about <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/how-to-navigate-toughest-job-market-apply-for-jobs-last-2025-7\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">finding another job<\/a>. But that was a year and a half ago. Since then, I&#8217;ve sent out over 1,000 r\u00e9sum\u00e9s.<\/p>\n<p>The experience has been a shock. My wife and I sold our house and moved into an apartment. We&#8217;ve had to claim bankruptcy. I sold my car. We&#8217;re partially living off of our sons&#8217; Social Security and my wife&#8217;s job. Our daughter, who lives with us, helps pay rent.<\/p>\n<p>I pretty much have given up on finding e-commerce director roles. I guess I&#8217;m too old. I hear a lot of people saying, &#8220;Go start your own business,&#8221; and &#8220;This is <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/tech-execs-made-career-pivots-2025-8\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">the time to reinvent yourself<\/a>.&#8221;<\/p>\n<p>So at 56, that&#8217;s what I&#8217;m trying to do.<\/p>\n<p>I tried gig work<\/p>\n<p id=\"8587dc62-2b26-46a4-8abe-6b6aa7ffb126\">I got my real estate license and tried that for a little.<\/p>\n<p>                      Related stories<\/p>\n<p>                                <img decoding=\"async\" class=\"lazy-image \" viewbox=\"0 0 1 1\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/09\/placeholder.png\" alt=\"\"\/><\/p>\n<p>                            Business Insider tells the innovative stories you want to know<\/p>\n<p>                                <img decoding=\"async\" class=\"lazy-image \" viewbox=\"0 0 1 1\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/09\/placeholder.png\" alt=\"\"\/><\/p>\n<p>                            Business Insider tells the innovative stories you want to know<\/p>\n<p>I was <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/data-most-employees-working-at-office-since-covid-rto-mandate-2025-8\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">commuting about an hour each<\/a> way to sit in an office with a bunch of 20-year-olds, doing exactly what I could have done at home. At some point, I realized that it&#8217;s not realistic to work off strict commissions and commute to an office when nothing is coming in.<\/p>\n<p>So I tried out being an Amazon delivery worker for five months. I&#8217;m in shape and I work out. But at the end of the night, I couldn&#8217;t walk up the stairs. It&#8217;s a different world, especially when you&#8217;re not used to being spoken to that way. It&#8217;s a great side gig if you want some extra money, but it&#8217;s not enough to live on.<\/p>\n<p>I&#8217;m giving entrepreneurship a shot<\/p>\n<p id=\"e2b5c0b7-e12c-42ea-9c5a-d539468d10fc\">In addition to the gig work stuff, I&#8217;ve tried to be entrepreneurial.<\/p>\n<p>I launched a digital marketing startup called <a target=\"_blank\" class=\"\" href=\"https:\/\/www.jbpmediagrp.com\" data-track-click=\"{&quot;click_type&quot;:&quot;other&quot;,&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;outbound_click&quot;}\" rel=\" nofollow noopener\">JBP Media Group<\/a> with a partner who used to work with me. It will be another six months before any income comes in and I&#8217;ve had money come out of my pocket just to get it going.<\/p>\n<p>We&#8217;ve gotten a handful of clients, which is wonderful, and we have some employees offshore to help with some of the work. But when clients pay you $200 a month, you need a lot of those small clients.<\/p>\n<p>I&#8217;ve also <a target=\"_blank\" class=\"\" href=\"https:\/\/faithsignal.com\/product\/we-all-have-holes-in-our-walls-embracing-the-unseen-a-fathers-guide-to-understanding-special-needs\/\" data-track-click=\"{&quot;click_type&quot;:&quot;other&quot;,&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;outbound_click&quot;}\" rel=\" nofollow noopener\">published a book<\/a>. I have two 20-year-old twin sons with special needs, and the book is about the expenses that hit special needs families. There are probably around $60,000 a year in expenses per kid, including transportation and insurance.<\/p>\n<p>Publishing the book has been a bucket list type of thing, and it&#8217;s one that keeps your mind going. Starting a company has also kept me busy. Even if I&#8217;m working technically for free, it keeps my skills sharp.<\/p>\n<p>I keep trying everything on top of interviewing, thinking that something will hit. In the meantime, I have to keep going.<\/p>\n<p>The system is broken<\/p>\n<p>I have been putting out about two to five r\u00e9sum\u00e9s a day. I&#8217;ve met with tons of recruiters and have relationships with some of them. But a recruiter will ask to schedule a call and then never get back to me. I&#8217;m hearing more and more of that happening, where you get through an interview round and they put the job on hold or find someone internally. It&#8217;s depressing.<\/p>\n<p>Everybody&#8217;s saying, &#8220;LinkedIn&#8217;s not the place to be anymore&#8221; or &#8220;You have to make your r\u00e9sum\u00e9 different.&#8221; It&#8217;s incredibly confusing. It&#8217;s like they flipped a switch overnight. The system&#8217;s broken.<\/p>\n<p>For <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/gen-x-forgotten-generation-90s-nostalgia-boomers-millennials-2025-7\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Gen X folks,<\/a> it feels like if you&#8217;re out of a job, then it&#8217;s just too bad.<\/p>\n<p>Right now, I feel like a failure. But my message to other people is that something will work out, even if you have to go from a\u00a0<a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/sales-engineer-laid-off-working-entry-level-job-pay-cut-2025-8\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">six-figure job to making $50,000<\/a>\u00a0a year. For me now, I want to work for the Special Olympics, where I volunteer and coach paddleboarding. Even if it&#8217;s a pay cut, I can start over, and we&#8217;ll figure it out.<\/p>\n<p>Have you struggled to find a job? We want to hear from you. Reach out to the reporter via email at <a target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/mailto:aaltchek@insider.com\" data-track-click=\"{&quot;click_type&quot;:&quot;other&quot;,&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;outbound_click&quot;}\" rel=\" nofollow noopener\">aaltchek@insider.com<\/a> or through the secure messaging app Signal at aalt.19.<\/p>\n","protected":false},"excerpt":{"rendered":"This as-told-to essay is based on a conversation with Robert Poe, a 56-year-old former e-commerce director. His identity&hellip;\n","protected":false},"author":2,"featured_media":1201,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[138,336,111,139,69],"class_list":{"0":"post-1200","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"tag-business","9":"tag-entrepreneurship","10":"tag-new-zealand","11":"tag-newzealand","12":"tag-nz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/1200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=1200"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/1200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/1201"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=1200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=1200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=1200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}