{"id":12091,"date":"2025-09-09T16:50:06","date_gmt":"2025-09-09T16:50:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/12091\/"},"modified":"2025-09-09T16:50:06","modified_gmt":"2025-09-09T16:50:06","slug":"vmas-draw-six-year-viewership-high","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/12091\/","title":{"rendered":"VMAs draw six-year viewership high"},"content":{"rendered":"

The Video Music Awards may not deliver the same shock and awe they used to<\/a>, but a bunch of people still tuned in this year. Whether that was in the hopes that something resembling the old days (or, at least, Chappell Roan\u2019s star-making 2024 \u201cGood Luck, Babe!\u201d performance<\/a>) would happen or because the awards were simply more accessible<\/a> than previous years is unclear (although it\u2019s likely a little bit of both). Either way, 5.5 million viewers tuned in to watch Sunday\u2019s ceremony, which The Hollywood Reporter marks<\/a> as a 42% increase from last year. That\u2019s the most viewership for the show in six years.<\/p>\n

This year, the ceremony aired on both Paramount+ and CBS for the first time, drastically increasing its accessibility. In theory, CBS is available to anyone who owns a TV; that\u2019s approximately 125 million homes in the U.S., per THR. MTV, which has historically aired the broadcast, is only available to about half that number. The VMAs aren\u2019t quite in the big leagues of award show viewership\u2014the 2025 Grammys, for example, drew 15.4 million viewers<\/a> on the same network\u2014but this was still a good move for MTV.\u00a0<\/p>\n

Those 5.5 million viewers who did tune in were treated to a night of performances by Sabrina Carpenter<\/a> (who used her time to stage a trans rights protest alongside a cadre of Drag Race alumni), Tate McRae, Lady Gaga, Doja Cat, and more. Yungblud, Steven Tyler, Joe Perry, and Nuno Bettencourt also staged a hard-rocking Ozzy Osbourne tribute<\/a>. Lady Gaga ended up taking home artist of the year, while Ariana Grande and Sabrina Carpenter took home three Moon People each. <\/p>\n

Sabrina Carpenter stages trans rights protest in VMAs performance<\/a>Yungblud and Steven Tyler to catch crazy train to the VMAs for Ozzy Osbourne tribute<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The Video Music Awards may not deliver the same shock and awe they used to, but a bunch…\n","protected":false},"author":2,"featured_media":12092,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[156,157,111,139,69],"class_list":["post-12091","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-music","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/12091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=12091"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/12091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/12092"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=12091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=12091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=12091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}