{"id":131454,"date":"2025-11-12T16:57:09","date_gmt":"2025-11-12T16:57:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/131454\/"},"modified":"2025-11-12T16:57:09","modified_gmt":"2025-11-12T16:57:09","slug":"new-sports-brand-from-usa-network-and-versant","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/131454\/","title":{"rendered":"New Sports Brand From USA Network and Versant"},"content":{"rendered":"<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThere\u2019s a new <a href=\"https:\/\/www.hollywoodreporter.com\/t\/sports\/\" id=\"auto-tag_sports_1\" data-tag=\"sports\" rel=\"nofollow noopener\" target=\"_blank\">sports<\/a> TV player in town: USA Sports.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t<a href=\"https:\/\/www.hollywoodreporter.com\/t\/versant\/\" id=\"auto-tag_versant_1\" data-tag=\"versant\" rel=\"nofollow noopener\" target=\"_blank\">Versant<\/a>, the forthcoming cable channel spinoff from NBCUniversal, says that it will be branding its live sports programming across <a href=\"https:\/\/www.hollywoodreporter.com\/t\/usa-netwo\/\" id=\"auto-tag_usa-netwo_1\" data-tag=\"usa-netwo\" rel=\"nofollow noopener\" target=\"_blank\">USA Network<\/a>, Golf Channel and CNBC under the USA Sports brand name.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe new branding features a red and black colorway and will lean into the brand identity of USA Network, which houses most of the company\u2019s flagship sports content. Golf Channel will be keeping its name, but will get a new logo next year.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tUSA Sports will have some 10,000 hours of sports programming, between studio shows and live events, in 2026. The company\u2019s rights portfolio includes NASCAR, WNBA, WWE, PGA Tour, Premier League, the LPGA Tour and USGA events, among others.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cOur new USA Sports brand and division name\u00a0leans into USA Network\u2019s decades-long reputation as a top national sports and entertainment network,\u201d said Matt\u00a0Hong, president of USA Sports. \u201cOur diverse portfolio of sports properties and programming across our platforms highlights top-tier global leagues and amplifies major events throughout the sports landscape. USA Sports has something for all sports fans across the country.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tUSA Sports is leaning heavily into women\u2019s sports as a focus point for its efforts, betting that the organic growth in the marketplace, as well as interest from marketers, can become a driver for the business. The company <a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/wnba-rights-deal-versant-usa-network-1236389164\/\" rel=\"nofollow noopener\" target=\"_blank\">inked its own 11-year rights deal with the WNBA<\/a>, alongside NBCUniversal, which will retain many of its rights, and it <a href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/usa-league-one-volleyball-lovb-rights-deal-versant-1236371694\/\" rel=\"nofollow noopener\" target=\"_blank\">inked a deal for League One Volleyball<\/a>, hoping that the emergent sport can help it stand out.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tCorporate changes have forced some sports rebrands in the past. Most recently, Warner Bros. Discovery <a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/tnt-sports-launches-wbd-sports-rebranded-nba-march-madness-1235791804\/\" rel=\"nofollow noopener\" target=\"_blank\">changed its WBD Sports division into TNT Sports<\/a>, also taking the name of its most high-profile channel. Versant will also be changing the name of MSNBC to MS NOW later this week, another side effect of the spin (though CNBC will be able to keep its name, for now).<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tNBCUniversal\u2019s Versant spinoff is slated to be complete in early 2026, with Versant to be publicly traded as a standalone company.<\/p>\n","protected":false},"excerpt":{"rendered":"There\u2019s a new sports TV player in town: USA Sports. Versant, the forthcoming cable channel spinoff from NBCUniversal,&hellip;\n","protected":false},"author":2,"featured_media":131455,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[156,111,139,69,213,437,90527,54996],"class_list":["post-131454","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-entertainment","tag-new-zealand","tag-newzealand","tag-nz","tag-sports","tag-tv","tag-usa-network","tag-versant"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/131454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=131454"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/131454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/131455"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=131454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=131454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=131454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}