{"id":134579,"date":"2025-11-14T11:22:14","date_gmt":"2025-11-14T11:22:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/134579\/"},"modified":"2025-11-14T11:22:14","modified_gmt":"2025-11-14T11:22:14","slug":"4-5m-for-rotorua-tourism-campaigns-as-government-aims-to-lure-overseas-visitors","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/134579\/","title":{"rendered":"$4.5m for Rotorua tourism campaigns as Government aims to lure overseas visitors"},"content":{"rendered":"<p class=\"rVZUAWgtAFijHNuRNP\" style=\"display:none\">The campaign is in partnership with China\u2019s largest online travel agency, Ctrip, and North Island regional tourism organisations.<\/p>\n<p class=\"rVZUAWgtAFijHNuRNP\" style=\"display:none\">The $2.5m KiwiNorth campaign will focus on attracting people from Australia\u2019s eastern seaboard in partnership with 14 North Island regional tourism organisations and major airlines.<\/p>\n<p><img  alt=\" Tourism and Hospitality Minister Louise Upston.\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/> Tourism and Hospitality Minister Louise Upston.<\/p>\n<p class=\"rVZUAWgtAFijHNuRNP\" style=\"display:none\">\u201cTogether, these campaigns aim to bring a fresh wave of international visitors, support local businesses, and reinforce Rotorua\u2019s and the North Island\u2019s reputation as must-visit destinations,\u201d Upston said.<\/p>\n<p class=\"rVZUAWgtAFijHNuRNP\" style=\"display:none\">Funding comes from round two of the Regional Tourism Boost, as part of the <a href=\"https:\/\/www.nzherald.co.nz\/nz\/politics\/government-aims-to-attract-major-events-announces-70m-package\/V6JZML7SJNG5ZKVGMSOY2UF574\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/nz\/politics\/government-aims-to-attract-major-events-announces-70m-package\/V6JZML7SJNG5ZKVGMSOY2UF574\/\">Government\u2019s $70m Major Events and Tourism package.<\/a><\/p>\n<p class=\"rVZUAWgtAFijHNuRNP\" style=\"display:none\">It builds on a similar initiative earlier this year to now include hospitality offerings, Upston said.<\/p>\n<p class=\"rVZUAWgtAFijHNuRNP\" style=\"display:none\">RotoruaNZ chief executive Andrew Wilson said the organisation was thrilled its two bids on behalf of KiwiNorth were accepted and allocated significant funding.<\/p>\n<p><img  alt=\"RotoruaNZ chief executive Andrew Wilson. Photo \/ Laura Smith\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>RotoruaNZ chief executive Andrew Wilson. Photo \/ Laura Smith<\/p>\n<p class=\"rVZUAWgtAFijHNuRNP\" style=\"display:none\">He said investment on this scale would enable the organisation to build on the success of previous collaborations.<\/p>\n<p class=\"rVZUAWgtAFijHNuRNP\" style=\"display:none\">\u201cOur 2 Easy campaign earlier this year, funded through round one, was hugely successful in attracting Australians from the eastern seaboard to the central North Island. <\/p>\n<p class=\"rVZUAWgtAFijHNuRNP\" style=\"display:none\">\u201cNow, we get to do it again on a greater scale and with expansion into the Chinese market.\u201d<\/p>\n<p class=\"rVZUAWgtAFijHNuRNP\" style=\"display:none\">The campaign would be in the market as soon as possible, with the first visitors expected in January 2026. <\/p>\n<p class=\"rVZUAWgtAFijHNuRNP\" style=\"display:none\">Detailed planning was under way, including creating bespoke itineraries for the whole of the North Island and contracting partners to deliver the campaigns.<\/p>\n<p class=\"rVZUAWgtAFijHNuRNP\" style=\"display:none\">These included Air New Zealand, Qantas, Expedia, TripAdvisor, Campermate, and Tourism Holdings\u2019 campervan brands: Maui, Apollo, Britz, Mighty Campers, Cheapa Campers and Hippie.<\/p>\n<p class=\"rVZUAWgtAFijHNuRNP\" style=\"display:none\">Wilson said each regional tourism organisation would work with local operators \u201cto ensure attractions and hospitality providers are aligned with these major campaign partners\u201d. <\/p>\n","protected":false},"excerpt":{"rendered":"The campaign is in partnership with China\u2019s largest online travel agency, Ctrip, and North Island regional tourism organisations.&hellip;\n","protected":false},"author":2,"featured_media":134580,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[92104,4886,806,35936,2082,266,42,23336,43,3236,1327,61,40,38,41,39,10097,9717],"class_list":["post-134579","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-45m","tag-aims","tag-as","tag-campaigns","tag-for","tag-government","tag-headlines","tag-lure","tag-news","tag-overseas","tag-rotorua","tag-to","tag-top-news","tag-top-stories","tag-topnews","tag-topstories","tag-tourism","tag-visitors"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/134579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=134579"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/134579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/134580"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=134579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=134579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=134579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}