{"id":134981,"date":"2025-11-14T16:58:07","date_gmt":"2025-11-14T16:58:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/134981\/"},"modified":"2025-11-14T16:58:07","modified_gmt":"2025-11-14T16:58:07","slug":"youtube-tells-advertisers-about-late-night-show-of-its-own","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/134981\/","title":{"rendered":"YouTube tells advertisers about late night show of its own"},"content":{"rendered":"

CBS canceled The Late Show for \u201cpurely\u201d financial reasons<\/a>, but execs at YouTube still seem to think there\u2019s money to be made in the beleaguered<\/a> genre. The platform just announced its own late night show called Outside Tonight, hosted by comedian, writer, and actor Julian Shapiro-Barnum, per LateNighter<\/a>. Shapiro-Barnum\u2019s bona fides include Recess Therapy, an interview show he created in 2021 (hosted on YouTube, of course) that has attracted the likes of Michelle Obama, Amy Poehler, Charli xcx, and the TikTok corn kid, as well as Celebrity Substitute, which features famous people (Malala Yousafzai, Ed Sheeran, and more) posing as substitute teachers in a middle school classroom.\u00a0<\/p>\n

Outside Tonight was announced at YouTube\u2019s first Creator Premieres showcase in New York City on Thursday, per Variety<\/a>. Last year, the platform\u2014which currently holds the largest share of monthly viewers<\/a> across all streamers\u2014updated the UI<\/a> of its TV app to look a lot more like its competitors, allowing creators to organize their content into more regimented seasons and episodes for the first time. Building off that, this upfront-like presentation marks one of the company\u2019s biggest pushes into the traditional TV market to-date, with advertisers attending to check out the company\u2019s upcoming slate.\u00a0<\/p>\n

As Outside Tonight\u2018s name suggests, Shapiro-Barnum\u2019s cityscape background will be real. YouTube is selling the series as a late night format \u201cbuilt for the digital age,\u201d which will see Shapiro-Barnum conduct his interviews in public parks and on street corners, leaning into the sort of spontaneity and real-world unpredictability that has often evaded more traditional late night series. (Perhaps previous chaotic YouTube outdoor interview breakout Billy Eichner<\/a> will make a few guest appearances.) Each episode will feature celebrity interviews, live music, audience-driven games, and what the platform deems \u201cnonstop comedy.\u201d<\/p>\n

Outside Tonight will be joined by other newly announced exclusive content from creators like Ms. Rachel, Trevor Noah, Dhar Mann, Brittany Broski, and others who either got their start or already have a strong presence on the platform. Netflix co-CEO Ted Sarandos may have called YouTube<\/a> \u201ca little bit of a farm league,\u201d but with all these new announcements, it\u2019s taking some pretty big swings.\u00a0<\/p>\n

Google to send out $20 YouTube TV credits on Sunday if its big Disney fight doesn’t get resolved<\/a>Disney and YouTube aren’t gonna stop fighting any time soon<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"CBS canceled The Late Show for \u201cpurely\u201d financial reasons, but execs at YouTube still seem to think there\u2019s…\n","protected":false},"author":2,"featured_media":134982,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[156,111,139,69,437],"class_list":{"0":"post-134981","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-entertainment","9":"tag-new-zealand","10":"tag-newzealand","11":"tag-nz","12":"tag-tv"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/134981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=134981"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/134981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/134982"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=134981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=134981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=134981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}