![\"MARKETING\"](\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/09\/1757497871_906_960x0.jpg\")
<\/p>\n<\/p>\n
Writing nonfiction books can be an effective way for company executives to become thought leaders and build their personal brands. Thanks to AI, marketing those books is now easier than ever before.<\/p>\n
getty <\/p>\n
Writing nonfiction books can be an effective way for company executives to become thought leaders and build their personal brands. Thanks to AI, marketing those books is now easier than ever before. With the publication today of my fifth book, The Crisis Casebook: Lessons in Crisis Management from the World\u2019s Leading Brands, I thought it was a good time to see how business leaders and others can use AI to promote their books.<\/p>\n
Given the number of books that are published every year\u2014more that two million<\/a>, according to the United Nations Educational, Scientific and Cultural Organization\u2014it\u2019s a challenge for authors to get their books noticed. That river of new books is becoming a flood, because AI enables authors to research, write, edit, and publish their books faster and easier. About 45% of recently surveyed authors use some form of generative AI to assist with their work, according to Bookbub<\/a>.<\/p>\n Reality Checks<\/p>\n There can be challenges and issues in using generative AI to write books. Some publishers may restrict or prohibit authors from using the rapidly evolving technology, or place conditions on its use.<\/p>\n For example, Amazon says on its website<\/a> that it requires authors to disclose the use \u201cof AI-generated content (text, images, or translations) when you publish a new book or make edits to and republish an existing book through KDP. AI-generated images include cover and interior images and artwork\u2026You are responsible for verifying that all AI-generated and\/or AI-assisted content adheres to all content guidelines, including by complying with all applicable intellectual property rights.\u201d<\/p>\n Authors who self-publish their books\u2014or are fortunate enough to have them published by major commercial publishers\u2014are usually on their own when it comes to marketing the works. The best time to begin marketing efforts, depending on when a book will be launched, is usually several months before the book is published. The longer lead time is necessary in order to help build interest in the works, encourage advance sales, and create buzz among likely readers. This can place additional burdens and pressures on writers who think their work is done when they finish their manuscripts.<\/p>\n AI-Generated Book Marketing Strategies<\/p>\n I wanted to see how AI\u2019s book marketing guidance measured up against my own experiences and best practices for promoting books. I began by asking ChatGPT<\/a> what the best ways are to market my new crisis management book. It told me in broad terms that \u201cMarketing a new book about crisis management involves a strategic approach to reach your target audience effectively.\u201d It listed several suggested strategies, including developing an online presence, marketing the content on various social media platforms, leveraging email marketing, participating in events and workshops, investing in advertising, distributing a news release, and collecting reviews and testimonials.<\/p>\n That lined up well with my experience, except for its recommendation that use advertising which has not been effective for me in generating book sales and can be expensive to reach target audiences. Depending on the resources of new authors, it could also be beyond their budgets. Generating publicity about my books, by comparison, has achieved better results and helped to reinforce my brand as a crisis management expert.<\/p>\n Target Audiences And Tactics<\/p>\n For a second opinion, I asked Canva Pro <\/a>to design a book marketing campaign. It provided detailed guidance better tailored for my latest writing project. Among other things, it identified five target audiences, suggested four key marketing messages, provided timeframes for rolling out the campaign, and listed four hashtags.<\/p>\n Much of this advice was in sync with how I\u2019ve marketed my books. But a recommendation to distribute advance copies to reviewers and the media four weeks prior to publication missed the mark. Depending on when books are published, it\u2019s a best practice to send those copies at least three months ahead of time in order to help secure testimonials, reviews, and early press coverage. Another suggestion that people should pre-order them several weeks out also did not ring true. When books are listed on Amazon, for example, pre-orders can begin at least four months earlier, based on my own experience. Canva Pro failed to recommend that I include the book on Goodreads.com and NetGalley.com, two popular websites where readers rate and post book reviews, which in turn can help drive interest and sales.<\/p>\n An informal survey of other authors yielded examples of how they\u2019ve used AI to assist in implementing their book marketing tactics. When entrepreneur Randy Charach published Client Centric, he said he turned to AI to help market the book more efficiently. \u201cI used ChatGPT to draft personalized outreach emails, SurferSEO to guide blog posts that tied into the book\u2019s themes, and Jasper.ai, along with AdCreative.ai, to test different ad copy on LinkedIn and Facebook. For social media, Ocoya made it easy to create variations of posts, so the promotion didn\u2019t feel repetitive. These tools saved me time, but I always added my own stories and personality so the book\u2019s message came through authentically,\u201d Charach told me in an email message.<\/p>\n Comedian Zarna Garg performs on The Tonight Show Starring Jimmy Fallon on Friday, January 12, 2024 \u2014 (Photo by: Todd Owyoung\/NBC via Getty Images)<\/p>\n Todd Owyoung\/NBC via Getty Images
\nUsing AI To Become A Best-selling Author<\/p>\n