{"id":138943,"date":"2025-11-17T04:52:12","date_gmt":"2025-11-17T04:52:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/138943\/"},"modified":"2025-11-17T04:52:12","modified_gmt":"2025-11-17T04:52:12","slug":"hellofresh-profit-plunges-84-as-revenue-drops-amid-customer-fallout","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/138943\/","title":{"rendered":"HelloFresh profit plunges 84% as revenue drops amid customer fallout"},"content":{"rendered":"

Back in 2021, the business reported a net profit of $13.6m, representing a fall of 97% in just four years.<\/p>\n

Revenue has fallen substantially from $219.2m in 2021, dropping by $101.4m or 46%.<\/p>\n

The Herald has approached HelloFresh for comment.<\/p>\n

The company was founded by Dominik Richter and Thomas Griesel in Germany in 2011.<\/p>\n

It has since expanded to operate in 18 countries globally, with the meal kit provider launching in New Zealand in 2018.<\/p>\n

Commerce Commission fine<\/p>\n

The result comes just weeks<\/a> after the Commerce Commission fined HelloFresh $845,000 at the Auckland District Court after the company admitted to five charges of misleading customers.<\/p>\n

The Commerce Commission said the company misled consumers to reactivate cancelled food delivery services, activating \u201csubscription traps\u201d.<\/p>\n

For the commission, lawyer Danielle Houghton sought a penalty of $1.5m-$1.6m but HelloFresh counsel Peter Hunt said the business was not in a financial position to pay such a fine.<\/p>\n

After the hearing, HelloFresh Australia and New Zealand chief executive Tom Rutledge said the company accepted the decision.<\/p>\n

\u201cWe unreservedly apologise to our customers, partners, employees and the wider community for the shortcomings in our past customer service practices,\u201d Rutledge said.<\/p>\n

\u201cThe events in question occurred between November 2022 and June 2023, and we take full responsibility for them.\u201d<\/p>\n

Tom Raynel is a multimedia business journalist for the Herald, covering small business, retail and tourism.<\/p>\n","protected":false},"excerpt":{"rendered":"Back in 2021, the business reported a net profit of $13.6m, representing a fall of 97% in just…\n","protected":false},"author":2,"featured_media":138944,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[7501,72947,534,806,138,94574,6852,29384,28796,6119,48338,58856,4521,111,139,69,35787,84428,5340,4410,15267,5909,7493,21981,35635,80],"class_list":["post-138943","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-7501","tag-72947","tag-amid","tag-as","tag-business","tag-continually","tag-customer","tag-decline","tag-drops","tag-faces","tag-fallout","tag-hellofresh","tag-meal","tag-new-zealand","tag-newzealand","tag-nz","tag-plunges","tag-postpandemic","tag-profit","tag-provider","tag-reported","tag-results","tag-revenue","tag-shrinking","tag-steep","tag-zealand"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/138943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=138943"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/138943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/138944"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=138943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=138943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=138943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}