New Zealand\u2019s biggest bank, ANZ, already announcing it is reviewing its own arrangements,<\/a> banks are set to spread the love around more agencies in 2026.<\/p>\nIn a follow-up statement, Hofmann said the merger itself did not figure in Kiwibank\u2019s thinking.<\/p>\n
\u201cThere is always the risk of change and disruption in any business. But like any business, our decisions are shaped by a range of factors. We weigh up all options and choose the best partner to meet the needs. <\/p>\n
\u201cOur decisions are guided by what delivers the best outcomes for Kiwibank and our customers. We will watch the merger with interest, given the significance it has on the industry.\u201d<\/p>\n
ANZ review<\/p>\n
ANZ is continuing to review its own arrangements in New Zealand, but has put on hold, in Australia, its review of its media planning and buying agency work.<\/p>\n
PHD, also owned by Omnicom, holds the ANZ work in both countries.<\/p>\n
\u201cFollowing a strategic review of our business and the announcement of our refreshed ANZ 2030 strategy on 13 October, ANZ has decided to pause our media agency RFI process at this time. We will provide further updates in due course,\u201d an ANZ spokesperson told the B&T website.<\/p>\n
B&T said it understood that ANZ decided to pause its media review process while an internal strategic review of the business took place.<\/p>\n
However, the website reported ANZ\u2019s New Zealand media review was ongoing.<\/p>\n
![\"ANZ]()
ANZ is reviewing its media buying agency contract in New Zealand. Photo \/ ANZ<\/p>\n
This was confirmed by an ANZ New Zealand spokeswoman yesterday.<\/p>\n
\u201cConfirming the media agency review in the New Zealand market is continuing as planned, and that PHD have been invited to take part in the process. Through this process, we will determine the approach that works best for each market.\u201d<\/p>\n
A senior media and marketing source told Media Insider in September about the attraction of having a bank on an agency\u2019s books.<\/p>\n
\u201cWith the economy the way it is, you\u2019ve got the banks and the telcos, insurance companies and some fast-food companies who are basically the biggest advertisers and have stayed reasonably resilient,\u201d said the source.<\/p>\n
\u201cSo they\u2019ve got money to spend on advertising. If you\u2019re an advertising agency, you want one of them as an account. Most agencies try to have, as part of their blue-chip clients, at least one bank.\u201d<\/p>\n
\u2018Best in class\u2019<\/p>\n
Kiwibank said it would still be flexible \u201cwhen the right solution requires it\u201d.<\/p>\n
\u201cWe\u2019re not pretending we won\u2019t ever work with global partners when it makes sense – but the core of our system is unapologetically Kiwi,\u201d said Hofmann.<\/p>\n
\u201cIt\u2019s designed for impact, built on shared values, and laser-focused on helping make more Kiwi better off.\u201d<\/p>\n
![\"Kiwibank]()
Kiwibank is New Zealand’s fifth largest bank.<\/p>\n
Kiwibank said its new collective of agencies represented the \u201cvery best of modern, independent, and future-ready thinking – built to accelerate momentum and unlock smarter outcomes\u201d. <\/p>\n
\u201cAn all-New Zealand agency model not only means supporting local, but being backed by expert partners that live, breathe and understand the local market.\u201d<\/p>\n
Together would bring a modern, data-rich media model that integrated owned, earned, and paid media under one system – \u201cunlocking advanced digital planning and some of the country\u2019s leading AI and data science thinkers to supercharge Kiwibank\u2019s customer growth\u201d.<\/p>\n
The agency model was complemented by Kiwibank\u2019s internal studio, The Green House.<\/p>\n
\u201cAll of our partners are independent – fast, modern, and responsive to the changing pace of the market. But more than that, they\u2019re among the most effective and awarded agencies in New Zealand and the region. It\u2019s thoughtfully designed and best-in-class,\u201d said Hofmann.<\/p>\n
Editor-at-Large Shayne Currie is one of NZ\u2019s most experienced senior journalists and media leaders. He has held executive and senior editorial roles at NZME including Managing Editor, NZ Herald Editor and Herald on Sunday Editor and has a small shareholding in NZME.<\/p>\n","protected":false},"excerpt":{"rendered":"Together will work alongside incumbent Kiwibank agencies, Special (brand strategy, creative comms and consumer PR), TRA (strategy, lead…\n","protected":false},"author":2,"featured_media":139779,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1032,26696,3041,9526,30857,9477,806,1643,1396,5098,12974,8608,6461,1138,1342,1437,3499,21556,2936,194,95012,95015,661,636,1073,28126,8599,117,111,43,139,69,1118,95013,90,58885,17711,80018,8209,95014,12637,1955,6123,102,2963],"class_list":["post-139778","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-advertising","tag-agencies","tag-agency","tag-another","tag-appoints","tag-arrangements","tag-as","tag-bank","tag-banks","tag-buying","tag-change","tag-comes","tag-eve","tag-firm","tag-five","tag-global","tag-growth","tag-independent","tag-insider","tag-kiwi","tag-kiwibank","tag-kiwibanks","tag-major","tag-marriage","tag-media","tag-merger","tag-moves","tag-new","tag-new-zealand","tag-news","tag-newzealand","tag-nz","tag-of","tag-omd","tag-on","tag-opting","tag-parts","tag-reviewing","tag-seismic","tag-switching","tag-together","tag-ways","tag-while","tag-with","tag-zealands"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/139778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=139778"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/139778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/139779"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=139778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=139778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=139778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}