In Cathedral Square, in the heart of Christchurch, locals this morning got the chance to walk through displays. <\/p>\n
While the pop-ups don\u2019t offer shopping, Kirsten Hasler, head of marketing for Ikea Australia and New Zealand, said they\u2019re designed to give customers a taste of what\u2019s coming when the new store opens.<\/p>\n
\u201cIkea is a global brand, but we aim to understand what home life is like in all the different cities we\u2019re in,\u201d she said. <\/p>\n
Christchurch’s IKEA pop-up.<\/p>\n
Local VFX and contemporary artists have also worked alongside Ikea to create original artwork for the pop-ups.<\/p>\n
\u201cTo show Kiwis what we\u2019re all about and introduce our most iconic products, we\u2019ve enjoyed collaborating with local Kiwi talent, letting them put their own spin on our range,\u201d Hasler said.<\/p>\n
\u201cWe really wanted to connect with the unique vibe of Christchurch and Wellington, bringing Swedish design and Kiwi creativity together.\u201d<\/p>\n
Adam Popovic is a photographer whose prints are displayed in galleries across New Zealand.<\/p>\n
He received an email from Ikea just two months ago asking him to take well-known homeware products and redesign them to be displayed at the pop-up. <\/p>\n
\u201cI sent it through to them, they okayed it, we did a couple of tweaks, and they were happy to go ahead with three prints instead of one – so that was fantastic.<\/p>\n
\u201cYeah, and here we are – absolutely stoked.\u201d <\/p>\n
Popovic said he was ‘pinching himself’ that his artwork had been chosen. Photo \/ Jazlyn Whales <\/p>\n
Popovic said he was \u201cpinching himself that his artwork had been chosen\u201d. <\/p>\n
\u201cLike, wow, it\u2019s not every day that one of the biggest companies in the world kind of says, hey, we want you to do something for us.<\/p>\n
\u201cTo me, it\u2019s huge, it\u2019s an honour, obviously, to even be considered. <\/p>\n
\u201cThe fact that they\u2019re supporting local artists is incredible.\u201d<\/p>\n
Christchurch\u2019s pop-up will run from November 18 to December 10, before Wellington\u2019s pop-up brings Ikea design into the spotlight of the city\u2019s vibrant film culture from November 28 to December 17 at Odlins Plaza. <\/p>\n
The first Ikea New Zealand store opens at Sylvia Park, Auckland in December, launching alongside online shopping, home delivery, and pick up points across the country, making it easier than ever for people nationwide to enjoy the Ikea experience.<\/p>\n","protected":false},"excerpt":{"rendered":"In Cathedral Square, in the heart of Christchurch, locals this morning got the chance to walk through displays.…\n","protected":false},"author":2,"featured_media":140286,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[3017,1975,51,9218,138,4487,1888,1333,13800,668,23227,5511,4479,13457,663,111,139,69,1642,10521,1523,8143,14444,13231,9366,4460,1963,1243,2735,88358,4518,52,24750],"class_list":["post-140285","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-ahead","tag-at","tag-auckland","tag-before","tag-business","tag-christchurch","tag-first","tag-get","tag-giving","tag-ikea","tag-interactive","tag-just","tag-launching","tag-look","tag-looks","tag-new-zealand","tag-newzealand","tag-nz","tag-online","tag-opening","tag-over","tag-park","tag-popup","tag-popups","tag-pricing","tag-product","tag-series","tag-shopping","tag-store","tag-sylvia","tag-weeks","tag-wellington","tag-zealanders"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/140285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=140285"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/140285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/140286"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=140285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=140285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=140285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}