Kindness SG topped the winner\u2019s list as Content Creator of the Year at Mediacorp\u2019s The Pinwheels 2025 awards. The non-profit organisation advocating for the kindness movement in Singapore scored a S$10,000 production grant.<\/p>\n
Their production RAWR Diaries \u2013 Love, acceptance & Ah Ma<\/a> also won Best Lifestyle Video.<\/p>\n Presented by Bloomr.SG, Mediacorp\u2019s content creator network, the awards shine a spotlight on homegrown talent and celebrate Singapore\u2019s creator community. The fourth edition of the competition saw 40 nominees in 10 award categories.\u00a0\u00a0<\/p>\n Daskiino, a film and production company, took home the Content of the Year award for its video Foreign Xchange<\/a>, which bagged them a S$5,000 production grant.<\/p>\n Content creator Michael Collins, who goes by bigchunkks, won two awards. His video I sailed to Pulau Ubin on a bag of potato chips<\/a> won Most Innovative Video. He also won Best Newcomer Video for Surviving on $0 in the most expensive city in the world<\/a>, for which he received a one-year exclusive creator contract with Bloomr.SG.\u00a0\u00a0\u00a0<\/p>\n \u201cMediacorp The Pinwheels\u00a0continues to highlight the incredible breadth of talent and creativity we have here in Singapore,\u201d said Mediacorp\u2019s chief talent officer Doreen Neo. \u201cEach year, we\u2019re inspired by creators who challenge conventions, explore new forms of storytelling and connect deeply with their audiences.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Kindness SG topped the winner\u2019s list as Content Creator of the Year at Mediacorp\u2019s The Pinwheels 2025 awards.…\n","protected":false},"author":2,"featured_media":148306,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[46567,26423,156,39599,111,139,69,99289,437],"class_list":{"0":"post-148305","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-content-creator","9":"tag-culture-trends","10":"tag-entertainment","11":"tag-mediacorp","12":"tag-new-zealand","13":"tag-newzealand","14":"tag-nz","15":"tag-the-pinwheels","16":"tag-tv"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/148305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=148305"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/148305\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/148306"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=148305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=148305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=148305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}