{"id":154468,"date":"2025-11-26T10:15:10","date_gmt":"2025-11-26T10:15:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/154468\/"},"modified":"2025-11-26T10:15:10","modified_gmt":"2025-11-26T10:15:10","slug":"deepika-padukones-skin-care-brand-82e-revenue-falls-to-rs-14-7-crore-losses-at-rs-12-26-crore-bollywood-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/154468\/","title":{"rendered":"Deepika Padukone\u2019s skin care brand 82\u00b0E revenue falls to Rs 14.7 crore, losses at Rs 12.26 crore : Bollywood News"},"content":{"rendered":"\n

The skincare brand 82\u00b0E backed by Deepika Padukone has reported a sharp decline in revenue for FY25. According to the latest filings, revenue dropped to Rs. 14.7 crore, down from Rs. 21.2 crore in the previous year.<\/p>\n

\"Deepika<\/p>\n

Deepika Padukone\u2019s skin care brand 82\u00b0E revenue falls to Rs 14.7 crore, losses at Rs 12.26 crore<\/p>\n

On the bright side, the net loss has reduced significantly. While the company had posted a loss of Rs. 23.4 crore in FY24, the shortfall narrowed to Rs.12.3 crore in FY25.<\/p>\n

Financial statements show that total expenditure in FY25 was Rs. 25.9 crore a steep cut from Rs. 47.1 crore a year earlier. Marketing spend, in particular, was drastically reduced to Rs. 4.4 crore from nearly Rs. 20 crore in FY24. This suggests 82\u00b0E deliberately pulled back on customer-acquisition efforts after its previous heavy marketing push failed to translate into sustainable revenue.<\/p>\n

Despite having leveraged Deepika\u2019s massive social-media presence with the actress sharing personal experiences while promoting products the brand could not avoid the downturn.<\/p>\n

82\u00b0E positions itself as a \u201cluxury\u201d skincare brand, offering products priced between Rs 2,500 and nearly Rs 4,000 mid-premium range, but below the territory dominated by established luxury players such as Est\u00e9e Lauder.<\/p>\n

In a fiercely competitive market where both emerging direct-to-consumer brands and longstanding luxury labels vie for customers 82\u00b0E now aims to cut costs further and ramp up sales efforts in a bid to return to profitability. The company has indicated as much in its latest filing.<\/p>\n

Also Read : Haq director Suparn Varma backs Deepika Padukone\u2019s 8-hour workday demand: \u201cIt should not be news\u201d<\/a><\/p>\n

Tags : 82\u00b0E Revenue<\/a>, Bollywood<\/a>, Bollywood News<\/a>, Brand<\/a>, Deepika Padukone<\/a>, Falls<\/a>, Losses<\/a>, News<\/a>, Rs 12.26 Crore<\/a>, Rs 14.7 Crore<\/a>, Skin Care<\/a>
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