Dabur India has launched a new Systematic Immunity Plan (S.I.P.) built around Dabur Chyawanprash, aiming to shift consumers towards a structured, daily approach to immunity.<\/p>\n
The initiative outlines four areas: balanced nutrition, regular physical activity, daily intake of two spoons of Chyawanprash, and a new digital tool that helps users assess and track their immunity levels.<\/p>\n
The plan includes an Immunity Score Assessment feature accessible through a QR code on Dabur Chyawanprash packs. Users receive an instant score based on lifestyle inputs, followed by personalised recommendations to help strengthen daily habits.<\/p>\n
“Dabur Chyawanprash\u2019s Systematic Immunity Plan reflects our commitment to holistic wellness. Immunity isn’t a one-time effort; it’s a daily ritual. We’ve combined the time-tested wisdom of Ayurveda, embodied in Dabur Chyawanprash with its 40+ potent herbs like Amla, Giloy, and Ashwagandha, with modern digital technology. This new Immunity Score Tracker empowers every individual to understand their unique needs and adopt the SIP in a systematic and personalised way,” said Amit Garg, marketing head \u2013 Health Supplements, Dabur India.<\/p>\n
The campaign introduces the Immunity Score Assessment digital feature to make health management interactive and personalised. Consumers can access this tool by scanning a unique barcode on the Dabur Chyawanprash pack. After answering a few simple questions about their current lifestyle and health practices, the user immediately receives an ‘Immunity Score,’ which serves as a benchmark of their immune fitness. <\/p>\n
The tool will subsequently provide customised tips and recommendations on nutrition, exercise, and habits to improve their score and overall immunity, promoting a stronger and healthier life based on their individual needs.<\/p>\n
This campaign is an integral part of our recently announced campaign ‘Beemaar ya Taiyyar’, designed to educate consumers on building and maintaining a strong immune system through consistent, mindful habits. Dabur is emphasising that a robust immune system requires daily, systematic attention for a healthier tomorrow, much like a financial investment.\u00a0Mr. Garg Added.<\/p>\n
The company says the initiative is intended to move consumers from reactive treatment to proactive health management, positioning daily Dabur Chyawanprash intake as a key step in building strength, stamina and overall wellbeing.<\/p>\n","protected":false},"excerpt":{"rendered":"Dabur India has launched a new Systematic Immunity Plan (S.I.P.) built around Dabur Chyawanprash, aiming to shift consumers…\n","protected":false},"author":2,"featured_media":154888,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[36668,134,524,111,139,69],"class_list":{"0":"post-154887","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-medication","8":"tag-dabur-chyawanprash","9":"tag-health","10":"tag-medication","11":"tag-new-zealand","12":"tag-newzealand","13":"tag-nz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/154887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=154887"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/154887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/154888"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=154887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=154887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=154887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}