{"id":157510,"date":"2025-11-28T05:24:08","date_gmt":"2025-11-28T05:24:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/157510\/"},"modified":"2025-11-28T05:24:08","modified_gmt":"2025-11-28T05:24:08","slug":"apples-holiday-film-was-shot-entirely-on-the-iphone-17-pro","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/157510\/","title":{"rendered":"Apple&#8217;s Holiday Film Was Shot Entirely on the iPhone 17 Pro"},"content":{"rendered":"<p>Apple has released its annual holiday film, A Critter Carol, that was shot entirely on its latest <a href=\"https:\/\/petapixel.com\/2025\/09\/17\/iphone-17-pro-pro-max-review-for-photographers-a-welcome-focus-on-hardware\/\" data-wpel-link=\"internal\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 17 Pro.<\/a> Depicting a group of woodland critters who come together after a hiker drops his phone, the short film celebrates unexpected friendship. <\/p>\n<p>The film showcases the iPhone 17 Pro\u2019s camera capabilities, such as the new 8x zoom, Center Stage selfies, and Dual Capture. \u201cI was surprised by the power of the iPhone 17 Pro because it allowed me to capture the story in a truly immersive way. It even lets me put the iPhone in the puppets\u2019 hands,\u201d says director Mark Molloy.<\/p>\n<p>The crew presumably took advantage of the iPhone 17 Pro\u2019s new ProRes RAW recording, which allows for maximum flexibility on white balance, exposure, and noise reduction in post. Shooting in ProRes RAW would have also given them the ability to record in Open Gate, which produces a higher resolution shot using the entire 4:3 aspect ratio of the sensors. <\/p>\n<p> <img data-perfmatters-preload=\"\" fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/11\/BTS_Still_05-800x600.jpg\" alt=\"Three people in blue suits operate a realistic bear puppet and a small animal puppet on a snowy set with trees. Two puppeteers wear masks, and the background includes a blue screen for visual effects.\" width=\"800\" height=\"600\" class=\"size-large wp-image-828260\"  \/>Behind the scenes. <\/p>\n<p>A behind-the-scenes video reveals that the entire production was filmed inside a studio and nine handmade puppets were created for the short.  \u201cI wanted to embrace the tactile nature of puppetry. I was really keen to go back to craftsmanship,\u201d adds Molloy.<\/p>\n<p>After the raccoon picks up the iPhone 17, he sets it on a log and starts singing a rendition of Friends by Flight of the Conchords. But they are interrupted when the hiker uses the Find My feature to buzz his phone. He finds it in the snow, while also discovering the film that the woodland critters have left on his device. <\/p>\n<p>\u201cThe creative choice to feature handmade puppets reinforces Apple\u2019s commitment to craft and underscores the irreplaceable value of human creativity,\u201d the company writes in a press release. \u201cThe typography used throughout the campaign was also meticulously handprinted from wood blocks. Its design extends the idea of friendship and the combination of different weights emulates each of the characters in the film.\u201d <\/p>\n<p>The company\u2019s commitment to human craft is also on display in <a href=\"https:\/\/petapixel.com\/2025\/11\/19\/apple-tvs-new-logo-animation-was-handmade-by-human-creatives\/\" data-wpel-link=\"internal\" rel=\"nofollow noopener\" target=\"_blank\">Apple TV\u2019s new mnemonic<\/a> that plays before a show streams. The animated logo was brought to life in a studio via clever lighting, macro lenses, and color gels. <\/p>\n<p>Image credits: Courtesy of Apple.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple has released its annual holiday film, A Critter Carol, that was shot entirely on its latest iPhone&hellip;\n","protected":false},"author":2,"featured_media":157511,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[33311,1740,351,593,189,18235,39942,342,111,139,69,104145,39175,104146,145],"class_list":{"0":"post-157510","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-iphone17pro","9":"tag-ad","10":"tag-apple","11":"tag-film","12":"tag-holiday","13":"tag-iphone17","14":"tag-iphone17promax","15":"tag-mobile","16":"tag-new-zealand","17":"tag-newzealand","18":"tag-nz","19":"tag-puppets","20":"tag-seasonal","21":"tag-shotoniphone","22":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/157510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=157510"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/157510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/157511"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=157510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=157510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=157510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}