{"id":159067,"date":"2025-11-29T03:50:08","date_gmt":"2025-11-29T03:50:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/159067\/"},"modified":"2025-11-29T03:50:08","modified_gmt":"2025-11-29T03:50:08","slug":"oasis-rewards-mount-maunganui-businesses-join-forces-with-new-customer-loyalty-app","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/159067\/","title":{"rendered":"Oasis rewards: Mount Maunganui businesses join forces with new customer loyalty app"},"content":{"rendered":"<p><img  alt=\"Siobhan Squires came up with the idea for Oasis after working in hospitality for over a decade. Photo \/ Bijou Johnson\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Siobhan Squires came up with the idea for Oasis after working in hospitality for over a decade. Photo \/ Bijou Johnson<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">The name Oasis came from a leisure and community centre in her home town, Swindon, in the United Kingdom. <\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">She moved to New Zealand nine years ago, after a year living in Australia.<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">Squires said the name also referred to a fertile place in the desert \u2013 a place you go to for water and sustenance. The Oasis app was \u201cthe place to go to for deals\u201d.<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">When it came to launching a new business, she said she took her dad\u2019s advice to \u201cgo for it\u201d.<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">He told her, \u201cIf you don\u2019t, you\u2019re always going to ask \u2018what if\u2019?\u201d<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">Before the ghost of missed opportunities could haunt her, Squires decided to take the leap in November last year.<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">Her hospitality experience gave her a \u201cgood idea of what people want and need, and how that has changed after Covid-19\u201d. <\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">\u201cPlaces are really struggling, so this is my way of making everything better for people.\u201d<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">\u201cPeople aren\u2019t going out. They\u2019re getting used to staying at home.<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">\u201cBusinesses have less margin to discount their products to attract customers.\u201d<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">RNZ reported this year that <a href=\"https:\/\/www.nzherald.co.nz\/nz\/almost-20-increase-in-hospitality-businesses-closing-with-2500-gone\/SB4ZYFQRERELBH77LS3RVXXCQQ\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/nz\/almost-20-increase-in-hospitality-businesses-closing-with-2500-gone\/SB4ZYFQRERELBH77LS3RVXXCQQ\/\">2564 hospitality businesses had closed<\/a> in the previous 12 months.<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">\u201cIt\u2019s easier to stay home, order a pizza and hang out with flatmates, than going to a bar and meeting new people,\u201d Squires said.<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">She identified a gap in the industry that her app could fill.<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">\u201cThe app will spice up summer here.\u201d<\/p>\n<p><img  alt=\"Oasis founder Siobhan Squires making a cocktail at Fox's Hawker House &amp; Garden. Photo \/ Bijou Johnson\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Oasis founder Siobhan Squires making a cocktail at Fox&#8217;s Hawker House &amp; Garden. Photo \/ Bijou Johnson<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">She asked herself, \u201cHow can I make a customer buy a burger from an independently owned company as opposed to McDonald\u2019s or Burger King?\u201d<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">Businesses would have the option to add a discount, but they could also serve full-price items and reward users with a badge. <\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">Users collect badges, then sell them for points \u2013 the in-app currency \u2013 and redeem those points for rewards such as a cinema ticket or donate them to Bay Conservation Alliance.<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">\u201cYou\u2019re going out anyway to get a coffee, so you can use the app at your local coffee shop.<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">Squires said the app would introduce customers to new venues. <\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">\u201cPeople go to a bar for the cocktail, then explore the food menu. The app is opening up visibility into businesses that people may not have had access to before.\u201d<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">Each month, the app would have a different theme.<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">The Taco Titan badge would be available in January or February, with establishments presenting their twist on a taco for customers to try.<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">A coffee month was also in the works.<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">Squires has set her sights high with future plans, including potential expansion to Tauranga and P\u0101p\u0101moa, then Wellington, Auckland, Queenstown and, one day, Australia.<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">\u201cI want the app to be national. It\u2019s a way for tourists to accumulate points as they travel New Zealand.\u201d<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">Squires said she wanted to unite the hospitality industry through Oasis.<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">\u201cI want to build a community around hospitality. People have stopped connecting with each other. How many times do people go to a cafe, but when do you actually spend time hanging out with the people who work there?\u201d<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">She said she wanted to bring residents and hospitality workers together with the Oasis launch event on November 30.<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\">Find more information <a href=\"https:\/\/www.myoasis.co.nz\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.myoasis.co.nz\/\">here<\/a>.<\/p>\n<p class=\"CHLSLkBXpVqCICiH\" style=\"display:none\"><a href=\"https:\/\/www.nzherald.co.nz\/bay-of-plenty-times\/author\/bijou--johnson\/\" rel=\"nofollow noopener\" target=\"_blank\">Bijou Johnson<\/a> is a multimedia journalist based in the Bay of Plenty. A passionate writer and reader, she grew up in Tauranga and developed a love for journalism while exploring various disciplines at university. She holds a Bachelor of Arts in Classical Studies from Massey University.<\/p>\n","protected":false},"excerpt":{"rendered":"Siobhan Squires came up with the idea for Oasis after working in hospitality for over a decade. Photo&hellip;\n","protected":false},"author":2,"featured_media":159068,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[2724,138,10166,6852,104852,8223,15557,19755,4279,17707,13233,117,111,139,69,4926,46231,24870,14625,1961,1533,102,4478],"class_list":["post-159067","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-app","tag-business","tag-businesses","tag-customer","tag-foodies","tag-forces","tag-hospitality","tag-join","tag-loyalty","tag-maunganui","tag-mount","tag-new","tag-new-zealand","tag-newzealand","tag-nz","tag-oasis","tag-rewards","tag-spice","tag-summer","tag-this","tag-will","tag-with","tag-workers"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/159067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=159067"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/159067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/159068"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=159067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=159067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=159067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}