{"id":159707,"date":"2025-11-29T13:45:08","date_gmt":"2025-11-29T13:45:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/159707\/"},"modified":"2025-11-29T13:45:08","modified_gmt":"2025-11-29T13:45:08","slug":"amid-deepika-padukones-shift-demand-her-brand-82e-faces-loss-of-over-rs-12-crore-for-this-financial-year-firstpost","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/159707\/","title":{"rendered":"Amid Deepika Padukone&#8217;s shift demand, her brand 82\u00b0E faces loss of over Rs 12 crore for this financial year \u2013 Firstpost"},"content":{"rendered":"<p>The actress is also a producer and an entrepreneur. She launched her beauty brand called 82\u00b0E a few years back.<\/p>\n<p>Deepika Padukone finally reacted to her 8-hour demand shift post embracing motherhood, which made her exit from biggies like Kalki 2 and Spirit (both featuring Prabhas in lead roles). Defending her demand, Deepika said that people have normalised overworking and urged everyone not to confuse \u201cburnout for commitment&#8221;.<\/p>\n<p>\u201cOne hundred per cent. Every clich\u00e9 is true. When mothers say, \u2018You\u2019ll understand when you become one,\u2019 it\u2019s true. I have so much more respect for my mother now. You can plan how you think you\u2019ll navigate work and motherhood, but the reality is very different. I feel strongly about how new mothers need to be supported when they return to work. That\u2019s something I want to focus on,&#8221;\u00a0<br \/>\n<a href=\"https:\/\/www.firstpost.com\/entertainment\/deepika-padukone-says-she-wanted-enter-hollywood-on-her-own-terms-whether-it-has-to-do-with-casting-our-accent-or-the-colour-of-my-skin-13948932.html\" id=\"https:\/\/www.firstpost.com\/entertainment\/deepika-padukone-says-she-wanted-enter-hollywood-on-her-own-terms-whether-it-has-to-do-with-casting-our-accent-or-the-colour-of-my-skin-13948932.html\" class=\"body_anchor\" rel=\"nofollow noopener\" target=\"_blank\">Deepika<\/a>\u00a0told Harper\u2019s Bazaar.<\/p>\n<p>STORY CONTINUES BELOW THIS AD<\/p>\n<p><a href=\"https:\/\/www.firstpost.com\/entertainment\/deepika-padukone-finally-breaks-silence-on-8-hour-shift-demand-after-kalki-2-spirit-exit-we-mistake-burnout-for-13950867.html\" id=\"https:\/\/www.firstpost.com\/entertainment\/deepika-padukone-finally-breaks-silence-on-8-hour-shift-demand-after-kalki-2-spirit-exit-we-mistake-burnout-for-13950867.html\" class=\"body_anchor\" rel=\"nofollow noopener\" target=\"_blank\">Deepika Padukone<\/a> and her brand<\/p>\n<p>The actress is also a producer and an entrepreneur. She launched her beauty brand called 82\u00b0E a few years back.<\/p>\n<p>As per a report by HT, her brand has gone through losses of over Rs 12 crore for this financial year and the earnings are much lesser as compared to the last financial year.<\/p>\n<p>The company\u2019s statement reads- \u201cThe management is continuously taking efforts to increase revenue and reduce expenses to ensure it has a profitable track record.\u201d<\/p>\n<p>Deepika Padukone on pay parity<\/p>\n<p>After her exit from<br \/>\n<a href=\"https:\/\/www.firstpost.com\/entertainment\/did-deepika-padukone-take-a-sly-dig-at-spirit-and-kalki-2898-ad-makers-was-never-afraid-to-ruffle-feathers-and-13938330.html\" id=\"https:\/\/www.firstpost.com\/entertainment\/did-deepika-padukone-take-a-sly-dig-at-spirit-and-kalki-2898-ad-makers-was-never-afraid-to-ruffle-feathers-and-13938330.html\" class=\"body_anchor\" rel=\"nofollow noopener\" target=\"_blank\">_Kalki 2_<\/a>, the actress spoke about pay parity and working conditions in an interview with \u00a0CNBC-TV18 and said, \u201cI have done this at many levels; this is not new to me. I think, even as far as pay is concerned, I have had to deal with whatever comes with it. I don\u2019t even know what to call it, but I am someone who has always fought my battles silently. And for some strange reason, sometimes they become public which is not the way I know and not the way I\u2019ve been brought up. But yes, to fight my battles silently and in a dignified way is the way I know.&#8221;<\/p>\n<p><a href=\"https:\/\/www.firstpost.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Home<\/a><a href=\"https:\/\/www.firstpost.com\/entertainment\/\" title=\"Entertainment\" rel=\"nofollow noopener\" target=\"_blank\">Entertainment<\/a>Amid Deepika Padukone&#8217;s shift demand, her brand 82\u00b0E faces loss of over Rs 12 crore for this financial yearEnd of Article<\/p>\n","protected":false},"excerpt":{"rendered":"The actress is also a producer and an entrepreneur. She launched her beauty brand called 82\u00b0E a few&hellip;\n","protected":false},"author":2,"featured_media":159708,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[105202,504,156,409,111,139,69],"class_list":["post-159707","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-82e","tag-deepika-padukone","tag-entertainment","tag-movies","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/159707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=159707"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/159707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/159708"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=159707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=159707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=159707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}