![\"IMAGE](\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/12\/image-no-1-2025-11-30-21-39-53.png\")
<\/p>\nDelhi\u2019s AQI is back to breaking its own records, the kind where the sky turns beige, your throat feels like sandpaper, your phone\u2019s weather app panics and every brand suddenly discovers the theme of \u201crespiratory wellness\u201d. But one ad has drawn louder-than-usual attention: Dabur Chyawanprash\u2019s new Delhi Metro poster claiming the product is \u201cscientifically tested to help protect your lungs from PM 2.5.\u201d<\/p>\n
<\/p>\n
The creative itself is striking: school kids wading through grey smog, each wearing a boxy backpack styled like a cigarette warning pack. \u201cSmogging is injurious,\u201d one reads. Another: \u201cSay no to smogging.\u201d It\u2019s clever, cheeky, and urgent but also suspicious.<\/p>\n
Because whenever a brand makes a big health claim in India, the internet looks over at one man: Revant Himatsingka, better known as FoodPharmer. Just as expected, FoodPharmer appeared.<\/p>\n
A quick throwback: Dabur vs FoodPharmer\u2014Season 1<\/p>\n
This isn\u2019t their first clash. Earlier, Revant had called out Dabur Real Juice, saying the brand was misleading consumers with \u201cfruit\u201d positioning despite high sugar content. Dabur responded the way Indian FMCG giants usually do: with a legal notice.<\/p>\n
The notice became national news. Revant became internet-famous, and the relationship between him and the brand hasn\u2019t exactly been warm since then.<\/p>\n
So when Dabur dropped a campaign about lung protection, you could almost hear the background music: Yeh toh hona hi tha.<\/p>\n
The new video: sarcasm, sugar and a challenge<\/p>\n
Revant\u2019s new reaction video follows his usual style: sarcastic tone, fact-checking, calling out \u201cscientifically tested\u201d claims and questioning sugar content in a product that positions itself as a protector against smog.<\/p>\n
This time, instead of just debunking, he ups the stakes.<\/p>\n
He ends the video with a challenge: \u201cDon\u2019t send me a legal notice; I challenge you to a public debate instead.<\/p>\n
It\u2019s a spicy finale. And predictable or not, it\u2019s pulled the conversation into mainstream attention.<\/p>\n
So\u2026 What\u2019s the claim here?<\/p>\n
The key line on Dabur\u2019s poster reads: \u201cScientifically tested to help protect your lungs from PM 2.5.\u201d<\/p>\n
Here\u2019s a neutral breakdown of what that implies:<\/p>\n
\u2022 Chyawanprash does contain herbs associated with immunity support. However, \u201cprotect your lungs from PM 2.5\u201d is a very specific assertion.<\/p>\n
\u2022 PM 2.5 refers to fine particulate matter in air pollution, tiny particles that can penetrate deep into the lungs and even the bloodstream.<\/p>\n
Dabur was approached for comment and declined to participate.<\/p>\n","protected":false},"excerpt":{"rendered":"Delhi\u2019s AQI is back to breaking its own records, the kind where the sky turns beige, your throat…\n","protected":false},"author":2,"featured_media":163651,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[33058,36308,85041,107284,107282,107283,107285,134,524,111,139,69,5510],"class_list":{"0":"post-163650","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-medication","8":"tag-ayurveda","9":"tag-chyawanprash","10":"tag-dabur","11":"tag-dabur-ayurvedic","12":"tag-dabur-chyavanprash","13":"tag-delhi-pollution-crisis","14":"tag-foodpharmer","15":"tag-health","16":"tag-medication","17":"tag-new-zealand","18":"tag-newzealand","19":"tag-nz","20":"tag-wellness"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/163650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=163650"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/163650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/163651"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=163650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=163650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=163650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}