![\"Imagen](\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/12\/ImagenAIVideo3-1300x750.jpg\")
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Imagen AI is not your average generative-AI firm \u2013 more on that later. The company now aims to ease the Q4 editing crunch (wedding videographers will know what I\u2019m talking about) by launching an open Beta of a new LUT-based AI, integrated into the Imagen Video<\/a> grading system. It\u2019s designed to preserve your personal touch and creative intent while reducing turnaround times and lowering burnout for working editors. As a direct evolution of the company\u2019s still-image AI workflow, the new platform plugs straight into Adobe Premiere Pro for a smooth, efficient editing experience.<\/p>\n When most of us think of an AI video-editing app, frustration tends to rise, and anyone who has written about the topic knows how quickly that frustration fills the comments. The AI moniker has been slapped onto almost everything, often without delivering much in return. But I think it\u2019s the intellectual property issue, often associated with Generative AI firms, that infuriates creatives the most (rightfully so in some cases). Imagen AI<\/a>, however, took a different path.<\/p>\n Two key factors differentiate Imagen AI\u2019s approach from most GenAI crops: it\u2019s non-destructive, producing a copy project and working with fully adjustable layers within Premiere Pro<\/a>, and perhaps more importantly, it doesn\u2019t rely on heaps of scraped intellectual property to generate a video from scratch. It uses your very own workflow, as well as other available \u2018presets\u2019 to refine the footage to a unified baseline, maintaining your coloring preferences across different cameras, lenses, and conditions. A refreshing approach indeed.<\/p>\n What\u2019s new<\/p>\n The launch builds on the basics we\u2019ve seen in Imagen\u2019s first public reveal<\/a> of Imagen Video, which introduced the platform\u2019s core concept of AI-assisted editing and clip-to-clip consistency. This latest announcement expands those capabilities with a deeper integration of user LUTs and a more adaptable grading pipeline that moves away from the usual, and frankly, overly hyped generic presets toward a model tailored for each user\u2019s workflow, based on your own coloring preferences, fine-tunable and non-destructive.<\/p>\n Imagen Video processes each clip by applying a creator\u2019s preferred baseline look, then automates the technical balancing beneath it. Exposure shifts, white balance, skin tones, etc., are adjusted in the background, while the chosen LUT dictates the overall look. Imagen AI emphasizes quick, easy matching of footage from various cameras from different manufacturers. Using different color algorithms, lenses, or lighting conditions can significantly vary the colors in footage. Instead of spending hours toggling between Lumetri panels, the AI analyzes and balances these discrepancies clip-by-clip while keeping the overall aesthetic coherent. This new Imagen Video iteration emphasizes creator ownership of the final image. Editors can now grade on top of the LUTs and AI corrections, enabling more predictable and repeatable results.<\/p>\n To support the Beta rollout, Imagen AI is launching the \u201cCreator Circle,\u201d an initiative designed to bring working editors into the development process. A raffle for an \u201cUltimate Editor\u2019s Kit\u201d includes a BenQ PD3225<\/a>U<\/a> monitor and a one-year Adobe Premiere Pro license, while twenty creators will be selected for an \u201cInner Circle\u201d mentorship and early-access program.\u00a0If we can deduce from how Imagen AI works with still photography, we may even see a future marketplace<\/a> for LUTs and grading workflow in the future.<\/p>\n Price and availability<\/p>\n Imagen Video is currently in open Beta and free to use<\/a>. While no long-term pricing has been announced for the video platform, Imagen\u2019s still-image service uses a per-photo billing model with monthly tier options (as detailed on Imagen AI\u2019s pricing page<\/a>). This pricing structure may hint at how the video service could eventually be packaged once it exits Beta, though the company has not confirmed any details.<\/p>\n Will you incorporate this kind of generative AI into your workflow? Do you see it as a welcome time-saver or as scary future competition? Let us know in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"Imagen AI is not your average generative-AI firm \u2013 more on that later. The company now aims to…\n","protected":false},"author":2,"featured_media":166239,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[108543,365,108546,108554,108541,108555,108550,108544,363,364,108552,108557,108545,108556,108551,108542,108558,108549,111,139,108547,69,108553,145,108548],"class_list":["post-166238","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-adobe-premiere-pro-ai-integration","tag-ai","tag-ai-color-grading-premiere-pro","tag-ai-grading-pipeline","tag-ai-video-editing-tool","tag-ai-video-post-production-tools","tag-ai-workflow-for-videographers","tag-ai-assisted-color-grading","tag-artificial-intelligence","tag-artificialintelligence","tag-generative-ai-for-video-editors","tag-imagen-ai-lut-workflow","tag-imagen-ai-pricing","tag-imagen-ai-video","tag-imagen-still-image-ai-pricing","tag-imagen-video-beta","tag-lut-based-ai-grading","tag-multicam-color-matching-ai","tag-new-zealand","tag-newzealand","tag-non-destructive-ai-editing","tag-nz","tag-q4-editing-grind-solution","tag-technology","tag-wedding-videography-color-grading"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/166238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=166238"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/166238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/166239"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=166238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=166238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=166238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/12\/Imagen-AI-Viseo2-900x512.jpg\")
As simple as drag-and-drop. Image credit: Imagen AIHow does Imagen Video work<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/12\/Imagen-AI-Video1-900x534.jpg\")
Various starting points for non-destructive editing. Image credit: Imagen AIBuilt-in community initiatives<\/p>\n