Google released its Year in Search data, revealing the queries that saw the largest spikes in search interest.<\/p>\n
AI tools featured prominently in the global list, with Gemini ranking as the top trending search worldwide and DeepSeek also appearing in the top 10.<\/p>\n
The annual report tracks searches with the highest sustained traffic spikes in 2025 compared to 2024, rather than total search volume.<\/p>\n
AI Tools Lead Global Trending Searches<\/p>\n
Gemini topped the global trending searches list, reflecting the growth of Google\u2019s AI assistant throughout 2025.<\/p>\n
DeepSeek, the Chinese AI company that drew attention earlier this year, appeared in both the global (#6) and US (#7) trending lists.<\/p>\n
The global top 10 trending searches were:<\/p>\n
Gemini
\nIndia vs England
\nCharlie Kirk
\nClub World Cup
\nIndia vs Australia
\nDeepSeek
\nAsia Cup
\nIran
\niPhone 17
\nPakistan and India<\/p>\n
US Trending Searches Show Different Priorities<\/p>\n
The US list diverged from global trends, with Charlie Kirk leading and entertainment properties ranking high. KPop Demon Hunters claimed the second spot.<\/p>\n
The US top 10 trending searches were:<\/p>\n
Charlie Kirk
\nKPop Demon Hunters
\nLabubu
\niPhone 17
\nOne Big Beautiful Bill Act
\nZohran Mamdani
\nDeepSeek
\nGovernment shutdown
\nFIFA Club World Cup
\nTariffs<\/p>\n
AI-Generated Content Leads US Trends<\/p>\n
A dedicated \u201cTrends\u201d category in the US data showed AI content creation drove search interest throughout 2025.<\/p>\n
The top US trends included:<\/p>\n
AI action figure
\nAI Barbie
\nHoly airball
\nAI Ghostface
\nAI Polaroid
\nChicken jockey
\nBacon avocado
\nAnxiety dance
\nUnfortunately, I do love
\nGhibli<\/p>\n
The Ghibli entry likely reflects the viral AI-generated images mimicking Studio Ghibli\u2019s animation style that circulated on social media platforms.<\/p>\n
News & Current Events<\/p>\n
News-related trending searches reflected the year\u2019s developments. Globally, the top trending news searches included the LA Fires, Hurricane Melissa, TikTok ban, and the selection of a new pope.<\/p>\n
US news trends focused on domestic policy, with the One Big Beautiful Bill Act and tariffs appearing alongside the government shutdown and Los Angeles fires.<\/p>\n
Why This Matters<\/p>\n
This data shows where user interest spiked throughout 2025. The presence of AI tools at the top of global trends confirms continued growth in AI-related search behavior.<\/p>\n
The split between global and US lists also shows regional differences in trending topics. Cricket matches dominated global sports interest while US searches leaned toward entertainment and policy.<\/p>\n
Looking Ahead<\/p>\n
Google\u2019s Year in Search data is available on the company\u2019s trends site.<\/p>\n
Comparing this year\u2019s trending topics against your content calendar can reveal gaps in coverage or opportunities for timely updates to existing content.<\/p>\n","protected":false},"excerpt":{"rendered":"Google released its Year in Search data, revealing the queries that saw the largest spikes in search interest.…\n","protected":false},"author":2,"featured_media":167609,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[365,363,364,111,139,69,145],"class_list":["post-167608","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-new-zealand","tag-newzealand","tag-nz","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/167608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=167608"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/167608\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/167609"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=167608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=167608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=167608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}