{"id":169220,"date":"2025-12-05T09:14:07","date_gmt":"2025-12-05T09:14:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/169220\/"},"modified":"2025-12-05T09:14:07","modified_gmt":"2025-12-05T09:14:07","slug":"your-network-is-your-first-go-to-market-strategy","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/169220\/","title":{"rendered":"Your network is your first go-to-market strategy"},"content":{"rendered":"<p id=\"speakable-summary\" class=\"has-text-align-left wp-block-paragraph\">Alltroo co-founders Kyle Rudolph and Jon Walburg share how they transformed their pro-athlete star power into a fundraising platform that allows their community the ability to donate to a variety of organization and win high-value prizes. In this episode of Build Mode, they reveal how they leveraged their networks to disrupt the charitable giving industry, from raising half a million dollars for the NFL in their first year to learning hard lessons about scaling too fast. They discuss the pivot from $10,000 golf tournaments to $10 sweepstakes entries, building trust with both celebrities and fans, and why your network is your greatest competitive advantage.<\/p>\n<p class=\"has-text-align-left wp-block-paragraph\">New episodes of Build Mode drop every Thursday. Isabelle Johannessen is our host. Build Mode is produced and edited by Maggie Nye. Audience Development is led by Morgan Little. And a special thanks to the Foundry and Cheddar video teams.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Alltroo co-founders Kyle Rudolph and Jon Walburg share how they transformed their pro-athlete star power into a fundraising&hellip;\n","protected":false},"author":2,"featured_media":168330,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[109381,138,336,111,139,69,109779],"class_list":{"0":"post-169220","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"tag-alltroo","9":"tag-business","10":"tag-entrepreneurship","11":"tag-new-zealand","12":"tag-newzealand","13":"tag-nz","14":"tag-startup-battlefied"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/169220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=169220"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/169220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/168330"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=169220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=169220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=169220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}