Channel 4 has raided Sky for its new chief executive as the broadcaster faces the prospect of a takeover of ITV by Comcast that would pose the biggest threat in its four-decade history.<\/p>\n
Its board is understood to have agreed the appointment of Priya Dogra, the head of Sky\u2019s advertising, data and new revenue, as its new chief executive.<\/p>\n
Dogra, the former managing director for Warner Bros Discovery (WBD) in Europe, Middle East and Asia, who joined Sky in a newly created role in 2024, is expected to start in the new year.<\/p>\n
Channel 4\u2019s former boss Alex Mahon left the company earlier this year<\/a> to join Superstruct, the live entertainment company behind events including Cornwall\u2019s Boardmasters festival.<\/p>\n Since then the state-owned, commercially funded broadcaster has been run on an interim basis by Jonathan Allan, who ran Channel 4\u2019s \u00a31bn advertising business before being promoted to chief operating officer. He had been a contender to take on the chief executive role on a permanent basis.<\/p>\n Dogra has been responsible for running Sky Media, which handles hundreds of millions of pounds in ad sales for the pay-TV operator\u2019s own channels and third parties including Channel 5 and WBD.<\/p>\n She joined after Sky became embroiled in a scandal involving hundreds of millions of pounds<\/a> after a blunder that meant it accidentally underpaid its advertising partners.<\/p>\n Dogra joins as Channel 4 faces the prospect of Comcast<\/a>, the owner of Sky, taking over ITV\u2019s broadcasting and streaming business.<\/p>\n