{"id":185636,"date":"2025-12-16T00:31:07","date_gmt":"2025-12-16T00:31:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/185636\/"},"modified":"2025-12-16T00:31:07","modified_gmt":"2025-12-16T00:31:07","slug":"disneys-openai-deal-is-exclusive-for-just-one-year-then-its-open-season","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/185636\/","title":{"rendered":"Disney&#8217;s OpenAI deal is exclusive for just one year &#8212; then it&#8217;s open season"},"content":{"rendered":"<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Disney\u2019s three-year licensing partnership with OpenAI includes just one of exclusivity, Disney CEO Bob Iger <a href=\"https:\/\/www.cnbc.com\/2025\/12\/11\/disney-open-ai-iger-altman.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">told CNBC<\/a>. The company <a href=\"https:\/\/techcrunch.com\/2025\/12\/11\/disney-signs-deal-with-openai-to-allow-sora-to-generate-ai-videos-featuring-its-characters\/\" rel=\"nofollow noopener\" target=\"_blank\">signed the partnership<\/a> with OpenAI last week that will bring its iconic characters to the AI firm\u2019s Sora video generator. Once that exclusive year is up, Disney is free to sign similar deals with other AI companies.<\/p>\n<p class=\"wp-block-paragraph\">The deal gives OpenAI a high-profile content partner, allowing users to draw on more than 200 characters from Disney, Marvel, Pixar, and Star Wars to create content on Sora. For now, it\u2019s the only AI platform that\u2019s legally permitted to do so.<\/p>\n<p class=\"wp-block-paragraph\">For Disney, the deal offers a way to test the waters with generative AI and its intellectual property, letting the company assess how its partnership with OpenAI goes before pursuing additional agreements.<\/p>\n<p class=\"wp-block-paragraph\">\u201cNo human generation has ever stood in the way of technological advance, and we don\u2019t intend to try,\u201d Iger told CNBC. \u201cWe\u2019ve always felt that if it\u2019s going to happen, including disruption of our current business models, then we should get on board.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Tellingly, the same day that Disney announced its deal with OpenAI, the company sent a <a href=\"https:\/\/techcrunch.com\/2025\/12\/11\/disney-hits-google-with-cease-and-desist-claiming-massive-copyright-infringement\/\" rel=\"nofollow noopener\" target=\"_blank\">cease-and-desist letter to Google<\/a>, alleging that the tech giant has infringed on its copyrights. Google didn\u2019t confirm or deny Disney\u2019s allegations but did say it will \u201cengage\u201d with the company.<\/p>\n","protected":false},"excerpt":{"rendered":"Disney\u2019s three-year licensing partnership with OpenAI includes just one of exclusivity, Disney CEO Bob Iger told CNBC. The&hellip;\n","protected":false},"author":2,"featured_media":185637,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[365,363,364,2398,5941,111,139,69,620,45416,145],"class_list":{"0":"post-185636","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-disney","12":"tag-in-brief","13":"tag-new-zealand","14":"tag-newzealand","15":"tag-nz","16":"tag-openai","17":"tag-sora","18":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/185636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=185636"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/185636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/185637"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=185636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=185636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=185636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}