{"id":20004,"date":"2025-09-13T12:36:29","date_gmt":"2025-09-13T12:36:29","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/20004\/"},"modified":"2025-09-13T12:36:29","modified_gmt":"2025-09-13T12:36:29","slug":"seoul-welcomes-the-worlds-first-moma-bookstore","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/20004\/","title":{"rendered":"Seoul welcomes the world\u2019s first MoMA Bookstore"},"content":{"rendered":"

Almost 7,000 miles apart yet increasingly in dialogue, Seoul<\/a> and New York<\/a> have just tightened their cultural axis with the arrival of the MoMA Bookstore at Hyundai<\/a> Card. The new outpost marks the Museum of Modern Art\u2019s first bookstore of its kind (beyond book sections as part of its Design Stores) and extends its two-decade collaboration with the Hyundai Motor Company-owned credit card issuer, which began in 2006 when MoMA\u2019s online store was made available in South Korea<\/a>.<\/p>\n

Introducing MoMA Bookstore at Hyundai Card, Seoul<\/p>\n

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(Image credit: Courtesy of Hyundai Card)<\/p>\n

The partnership has since evolved into a robust cultural exchange. In 2010, MoMA introduced membership benefits for Hyundai Card holders, which later supported headline exhibitions such as \u2018Haegue Yang: Handles\u2019 (2019) and \u2018Sung Hwan Kim: Temper Clay\u2019 (2021). Most recently, the Hyundai Card Curatorial Exchange Programme (2024) was inaugurated to foster cross-continental dialogue between Korean and American art communities, while the Hyundai Card MoMA Digital Wall (2025) commissions site-specific works by contemporary artists, displayed in real time both at MoMA New York and at Hyundai Card\u2019s Yeouido HQ.<\/p>\n

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(Image credit: Courtesy of Hyundai Card)<\/p>\n

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(Image credit: Courtesy of Hyundai Card)<\/p>\n

Set in the leafy enclave of Dosan Park, the bookstore aligns itself with Hyundai Card\u2019s constellation of cultural spaces, such as the Cooking Library, Iron & Wood and Red11. The elongated interior unfurls in two acts: a pared-back library of over 1,100 titles \u2013 including MoMA\u2019s own catalogues and more than 200 books spanning contemporary art, photography, architecture, and design \u2013 and a boldly hued retail chamber in shades of orange and yellow. Here, shelves brim with the museum\u2019s cult merchandise: the ubiquitous tote, New Era caps, varsity-style sweaters, and limited-edition design objects.<\/p>\n

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(Image credit: Courtesy of Hyundai Card)<\/p>\n

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(Image credit: Courtesy of Hyundai Card)<\/p>\n

Anchoring the book selection are heavyweight tomes. Wallpaper* recommends Judd<\/a>, offering an incisive study of American artist Donald Judd\u2019s practice, or a retrospective on photographer and photojournalist, Walker Evans<\/a>.<\/p>\n

<\/p>\n

The MoMA Bookstore at Hyundai Card is located at 18-10 Dosan-daero 45-gil, Gangnam District, Seoul, South Korea.<\/p>\n

Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.<\/p>\n","protected":false},"excerpt":{"rendered":"Almost 7,000 miles apart yet increasingly in dialogue, Seoul and New York have just tightened their cultural axis…\n","protected":false},"author":2,"featured_media":20005,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[489,156,111,139,69],"class_list":{"0":"post-20004","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-books","8":"tag-books","9":"tag-entertainment","10":"tag-new-zealand","11":"tag-newzealand","12":"tag-nz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/20004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=20004"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/20004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/20005"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=20004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=20004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=20004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}