{"id":203767,"date":"2025-12-27T05:17:17","date_gmt":"2025-12-27T05:17:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/203767\/"},"modified":"2025-12-27T05:17:17","modified_gmt":"2025-12-27T05:17:17","slug":"why-do-we-blush-turning-red-may-have-surprising-social-benefits","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/203767\/","title":{"rendered":"Why do we blush? Turning red may have surprising social benefits"},"content":{"rendered":"<p>We\u2019ve all had the feeling. You\u2019re embarrassed and then there it is: a warm flush creeping up your neck and across your cheeks. The more you think about it, the hotter and redder you get. If someone asks \u201care you blushing?\u201d it only makes you blush more.<\/p>\n<p>So, why do we do it? When we\u2019re already self-conscious, this involuntary response can feel like an added punishment. But evolutionary science suggests blushing may actually have social advantages. Let\u2019s take a look.<\/p>\n<p>What is blushing?<\/p>\n<p>Blushing is our body\u2019s visible reaction when we <a rel=\"nofollow noopener\" href=\"https:\/\/doi.org\/10.3389\/fpsyg.2023.1259928\" target=\"_blank\">feel emotions<\/a> such as embarrassment, shyness or self-consciousness.<\/p>\n<p>It\u2019s caused by a short burst of <a rel=\"nofollow noopener\" href=\"https:\/\/doi.org\/10.1080\/08839514.2010.492159\" target=\"_blank\">increased blood flow<\/a> to the skin of the ears, face, neck or chest.<\/p>\n<p>When an emotion triggers blushing, the sympathetic nervous system \u2013 which controls automatic body functions \u2013 becomes active and releases adrenaline (epinephrine). This makes the tiny muscles in blood vessels relax.<\/p>\n<p>In the body, adrenaline tightens blood vessels, but in the face it does the opposite \u2013 they dilate. This means more blood flows through to the skin and makes the <a rel=\"nofollow noopener\" href=\"https:\/\/doi.org\/10.1111\/j.1469-8986.1997.tb02127.x\" target=\"_blank\">face feel hot<\/a>.<\/p>\n<p>We turn red because of this sudden rush of blood close to the surface of the skin.<\/p>\n<p>People with lighter skin tones show this redness more clearly. In darker skin tones, the change may be less visible or not visible at all \u2013<br \/>but the <a rel=\"nofollow noopener\" href=\"https:\/\/doi.org\/10.1037\/0033-2909.112.3.446\" target=\"_blank\">same physiological process<\/a> still happens.<\/p>\n<p>No matter whether others can see it, you\u2019ll still feel warmth or tingling in your face.<\/p>\n<p>People of any skin tone can blush \u2013 it might just be less visible to others.<br \/><a rel=\"nofollow noopener\" class=\"source\" href=\"https:\/\/unsplash.com\/photos\/a-woman-laughing-while-sitting-at-a-table-xHIzZcPj_QQ\" target=\"_blank\">Stephen Okonkwo\/Unsplash<\/a><br \/>\nThe social role of blushing<\/p>\n<p>People blush when they are feeling highly self-conscious, which is generally brought on by unwanted social attention.<\/p>\n<p>So even though the \u201cfight-or-flight\u201d system is involved, blushing isn\u2019t about preparing for danger. Instead, scientists think it <a rel=\"nofollow noopener\" href=\"https:\/\/doi.org\/10.1037\/0033-2909.112.3.446\" target=\"_blank\">evolved as a social signal<\/a>, a way of showing others that we recognise a mistake or feel embarrassed.<\/p>\n<p>This can actually <a rel=\"nofollow noopener\" href=\"https:\/\/doi.org\/10.1037\/0033-2909.112.3.446\" target=\"_blank\">help build trust<\/a>, because people often see blushing as a sign of honesty or sincerity \u2013 especially as it\u2019s involuntary. Blushing can signal a non-verbal apology for a social misstep that can help to maintain social bonds after a transgression.<\/p>\n<p>Different emotions can make us blush \u2013 but the mechanism is the same: increasing <a rel=\"nofollow noopener\" href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1111\/cpsp.12102\" target=\"_blank\">blood flow to the face<\/a> and making us feel hot.<\/p>\n<p>The difference is that blushing in anger, for example, comes from arousal and frustration, while blushing from embarrassment comes from self-awareness and social emotion.<\/p>\n<p>People will blush for different reasons. For example, one study found children with <a rel=\"nofollow noopener\" href=\"https:\/\/doi.org\/10.1016\/j.brat.2018.04.003\" target=\"_blank\">social anxiety<\/a> blushed from embarrassment when given exaggerated praise, compared to moderate praise or none.<\/p>\n<p>In a follow-up study, the researchers found kids found who scored highly for <a rel=\"nofollow noopener\" href=\"https:\/\/doi.org\/10.1111\/psyp.13201\" target=\"_blank\">narcissism<\/a> \u2013 meaning they had an exaggerated sense of self-importance, wanted admiration and lacked empathy \u2013 blushed only when given moderate praise. Researchers suggested this was because the praise given didn\u2019t match how well the child believed they performed.<\/p>\n<p>Who\u2019s most likely to blush?<\/p>\n<p><a rel=\"nofollow noopener\" href=\"https:\/\/doi.org\/10.1016\/j.jbct.2021.10.001\" target=\"_blank\">Women<\/a> and <a rel=\"nofollow noopener\" href=\"https:\/\/doi.org\/10.1007\/BF00996225\" target=\"_blank\">younger people<\/a> blush more. This may explain why it is often associated with youth, vitality and fertility.<\/p>\n<p>People with <a rel=\"nofollow noopener\" href=\"https:\/\/doi.org\/10.1080\/02699931.2011.595775\" target=\"_blank\">social anxiety<\/a> are also more likely to blush.<\/p>\n<p>But as we age and have more <a rel=\"nofollow noopener\" href=\"https:\/\/link.springer.com\/article\/10.1007\/bf00996225\" target=\"_blank\">life experience<\/a>, we tend to blush less. This may indicate we are more familiar with social norms \u2013 or less bothered if we transgress them.<\/p>\n<p>People with facial erythema (persistent facial redness) are often mistakenly seen as blushing. But this condition can have a variety of causes, including <a rel=\"nofollow noopener\" href=\"https:\/\/www.tiktok.com\/@drabby6\/video\/7381977154285866283\" target=\"_blank\">rosacea<\/a>, <a rel=\"nofollow noopener\" href=\"https:\/\/www.tiktok.com\/@ashley.aesthetics5\/video\/7491542210567998763?q=allergic%20contact%20dermatitis%20on%20face&amp;t=1760441200262\" target=\"_blank\">allergic contact dermatitis<\/a>, reactions to medication and <a rel=\"nofollow noopener\" href=\"https:\/\/www.tiktok.com\/@bellaskininstitute\/video\/7543382210125122829?q=lupus%20erythematosus&amp;t=1760441310022\" target=\"_blank\">lupus erythematosus<\/a> (a chronic autoimmune disease).<\/p>\n<p>Animals can blush too<\/p>\n<p>Some primates have pale facial skin that can blush, such as <a rel=\"nofollow noopener\" href=\"https:\/\/en.aap.eu\/japanese-macaque-facts-and-figures\/\" target=\"_blank\">Japanese macaques<\/a> and <a rel=\"nofollow noopener\" href=\"https:\/\/www.nationalgeographic.com\/animals\/mammals\/facts\/bald-uakari\" target=\"_blank\">bald uakaris<\/a>.<\/p>\n<p>For mandrills, another kind of primate, blushing plays an important role in fertility. Females have a dark face when young and after giving birth. But their faces become bright red <a rel=\"nofollow noopener\" href=\"https:\/\/doi.org\/10.1098\/rspb.2006.3573\" target=\"_blank\">during the follicular phase<\/a> of their menstrual cycle, advertising their fertility.<\/p>\n<p>When male mandrills are in the presence of fertile females, their faces become redder as they <a rel=\"nofollow noopener\" href=\"https:\/\/doi.org\/10.1017\/CBO9781139012850.008\" target=\"_blank\">produce more testosterone<\/a>.<\/p>\n<p>Human make-up trends may be evoking similar fertility and attraction rituals, whether consciously or unconsciously.<\/p>\n<p>For example, TikTok and Instagram are awash with people \u201caddicted\u201d to blush using hashtags such as <a rel=\"nofollow noopener\" href=\"https:\/\/www.tiktok.com\/@makeupbysamanthaharvey\/video\/7547734088531053846?q=heavy%20blush%20look&amp;t=1760433992567\" target=\"_blank\">#Blushaholics<\/a> and <a rel=\"nofollow noopener\" href=\"https:\/\/www.tiktok.com\/@shawtysin\/video\/7540425295392722207?q=heavy%20blush%20look&amp;t=1760433992567\" target=\"_blank\">#BlushBlindness<\/a>. Heavy blush is also popularly worn by K-Pop bands \u2013 and not only female groups.<\/p>\n<p>When to get help for blushing<\/p>\n<p>Because blushing is an involuntary reaction, you can\u2019t stop a blush once it\u2019s coming on.<\/p>\n<p>However, if you have a blush that lasts more than a few days, is accompanied by pain, or is distressing to you due to cosmetic concerns, talk to your GP or health professional.<\/p>\n<p>Cognitive behavioural therapy (a kind of talk therapy that helps reframe unhelpful thoughts and behaviours) may benefit people who blush because of social anxiety.<\/p>\n<p>In rare cases where the cause is an overactive sympathetic nervous system, surgery may be recommended. There are two kinds: a sympathectomy removes a piece of the sympathetic chain \u2013 a long chain of nerve fibres running beside the spine; while a sympathicotomy cuts this chain near the second rib, where it joins this spine.<\/p>\n<p><a rel=\"nofollow noopener\" href=\"https:\/\/doi.org\/10.1093\/ejcts\/ezad414\" target=\"_blank\">Evidence<\/a> suggests these procedures are effective and can improve quality of life for people with severe symptoms.<\/p>\n<p>But for most people, blushing won\u2019t require medical intervention. If you can get through the embarrassment, this involuntary response can be a chance to reflect on your body\u2019s signals, and what they reveal about yourself and how you connect with the world.<img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"The Conversation\" width=\"1\" height=\"1\" data-lazy-src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/12\/1766812637_86_count.gif\"\/><\/p>\n<p><a rel=\"nofollow noopener\" href=\"https:\/\/theconversation.com\/profiles\/amanda-meyer-681337\" target=\"_blank\">Amanda Meyer<\/a>, Senior Lecturer, Anatomy and Pathology in the College of Medicine and Dentistry, <a rel=\"nofollow noopener\" href=\"https:\/\/theconversation.com\/institutions\/james-cook-university-1167\" target=\"_blank\">James Cook University<\/a> and <a rel=\"nofollow noopener\" href=\"https:\/\/theconversation.com\/profiles\/monika-zimanyi-2389697\" target=\"_blank\">Monika Zimanyi<\/a>, Associate Professor in Anatomy, <a rel=\"nofollow noopener\" href=\"https:\/\/theconversation.com\/institutions\/james-cook-university-1167\" target=\"_blank\">James Cook University<\/a><\/p>\n<p>This article is republished from <a rel=\"nofollow noopener\" href=\"https:\/\/theconversation.com\" target=\"_blank\">The Conversation<\/a> under a Creative Commons license. Read the <a rel=\"nofollow noopener\" href=\"https:\/\/theconversation.com\/why-do-we-blush-turning-red-may-have-surprising-social-benefits-267012\" target=\"_blank\">original article<\/a>.<\/p>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"We\u2019ve all had the feeling. You\u2019re embarrassed and then there it is: a warm flush creeping up your&hellip;\n","protected":false},"author":2,"featured_media":203768,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[61230,134,111,139,69],"class_list":{"0":"post-203767","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-health","8":"tag-anatomy","9":"tag-health","10":"tag-new-zealand","11":"tag-newzealand","12":"tag-nz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/203767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=203767"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/203767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/203768"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=203767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=203767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=203767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}