{"id":206169,"date":"2025-12-29T05:03:07","date_gmt":"2025-12-29T05:03:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/206169\/"},"modified":"2025-12-29T05:03:07","modified_gmt":"2025-12-29T05:03:07","slug":"woman-behind-wendys-logo-reveals-fathers-regret-over-naming-restaurant-after-her","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/206169\/","title":{"rendered":"Woman behind Wendy\u2019s logo reveals father\u2019s regret over naming restaurant after her"},"content":{"rendered":"<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201cAnd, boy, did I cry, it hurt,\u201d she told the publication.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">Thomas Morse admitted that as a child she felt burdened by the responsibility of being the face of the brand.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201cThere were times I didn\u2019t want people to know because I didn\u2019t want them to have assumptions,\u201d she said.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201cI guess my assumption was that they wouldn\u2019t think I was cool or hip or whatever at the time.\u201d<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">She said her dad recognised the pressure she had been under and expressed remorse.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201cProbably 10 years before my dad passed, we talked about my name and namesake, and he just goes, \u2018I\u2019m really sorry I did that to you,\u2019 which was really &#8230; to hear your father say, \u2018Probably should just named it Dave\u2019s and that\u2019d been a lot easier,\u2019 was a lot,\u201d she said.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201cIt was just nice to hear that he felt for me a little bit,\u201d she added.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">Dave Thomas died in 2002 aged 69.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">Thomas Morse told People she did not bear any resentment towards her father, acknowledging he could never have predicted the global success of the brand.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201cToday, I look at the sign and I just see my dad,\u201d she said. <\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201cI just think of my dad a lot because he\u2019s there in spirit.\u201d<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">Thomas Morse and her siblings now own several Wendy\u2019s franchises.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201cIt\u2019s a public company, of course, but I\u2019m honoured that I represent the brand and I try to represent it well.\u201d<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">Wendy\u2019s opened its first New Zealand restaurant in Te Atat\u016b in West Auckland, in December 1988.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">Today, the chain has 21 locations from Auckland to Dunedin.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\"><a href=\"https:\/\/www.nzherald.co.nz\/my-account\/profile\/newsletters\/?from=cmp\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/my-account\/profile\/newsletters\/?from=cmp\">Sign up to Herald Premium Editor\u2019s Picks<\/a>, delivered straight to your inbox every Friday. Editor-in-Chief Murray Kirkness picks the week\u2019s best features, interviews and investigations. Sign up for Herald Premium <a href=\"https:\/\/www.nzherald.co.nz\/my-account\/subscription\/offers\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/my-account\/subscription\/offers\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cAnd, boy, did I cry, it hurt,\u201d she told the publication. Thomas Morse admitted that as a child&hellip;\n","protected":false},"author":2,"featured_media":206170,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[74,38860,4057,36595,138,19271,2550,1872,60019,75726,2209,9064,1364,13728,9933,30706,125869,16556,111,139,69,1523,79561,125870,2539,12860,1517,109466,1354],"class_list":["post-206169","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-after","tag-apologised","tag-behind","tag-burger","tag-business","tag-chain","tag-even","tag-face","tag-famed","tag-fastfood","tag-father","tag-fathers","tag-her","tag-joint","tag-later","tag-logo","tag-namesake","tag-naming","tag-new-zealand","tag-newzealand","tag-nz","tag-over","tag-regret","tag-regretted","tag-restaurant","tag-revealed","tag-reveals","tag-wendys","tag-woman"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/206169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=206169"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/206169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/206170"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=206169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=206169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=206169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}