{"id":213865,"date":"2026-01-02T22:31:08","date_gmt":"2026-01-02T22:31:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/213865\/"},"modified":"2026-01-02T22:31:08","modified_gmt":"2026-01-02T22:31:08","slug":"how-apple-watch-helps-people-make-it-past-quitters-day-with-their-fitness-resolutions","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/213865\/","title":{"rendered":"How Apple Watch helps people make it past \u2018Quitter\u2019s Day\u2019 with their fitness resolutions"},"content":{"rendered":"

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In a press release today<\/a>, Apple shared fascinating data about how Apple Watch helps users increase their exercise levels in January and maintain them well into the new year.<\/p>\n

The data comes from approximately 100,000 participants in the Apple Heart and Movement Study over the last four years.<\/p>\n

Apple explains that many people give up their New Year\u2019s fitness resolutions by the second Friday in January \u2014 something known as Quitter\u2019s Day. People who wear Apple Watch, however, are far more likely to stick to their goals.<\/p>\n

Apple says:<\/p>\n

Each year, following a decrease in average exercise minutes during the November and December holiday period, the average daily exercise minutes of Apple Watch users in the study not only rapidly increased in January, but also continued to progress into the spring. <\/p>\n

During the first two weeks of January,\u00a0over 60 percent of Apple Watch users\u00a0increased their daily exercise minutes by\u00a0over 10 percent from their December average. Notably, many Apple Watch users kept up those exercise levels through Quitter\u2019s Day and into the following months.\u00a0Nearly 80 percent\u00a0of those who increased their exercise minutes maintained those increased exercise levels through the second half of January, with\u00a090 percent\u00a0of that group\u00a0also maintaining elevated levels through February and March.<\/p>\n

Here\u2019s a chart Apple shared showing the trend in average exercise minutes for Apple Watch users over the last four years:<\/p>\n

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Apple today also highlighted<\/a> a number of new capabilities coming to Apple Fitness+ this month<\/a>, including a new series of multi-week programs \u201cdesigned to help build momentum and stay consistent in the new year.\u201d The news comes after Apple Fitness+ expanded<\/a> to more than two dozen additional markets last month.<\/p>\n

Apple is also holding its annual \u201cRing in the New Year\u201d challenge for Apple Watch users this month. The challenge will run from January 7 through January 31. You can earn the award by closing all three Activity rings for seven days in a row in January. <\/p>\n

Finally, Strava users with an Apple Watch can join the \u201cQuit Quitting\u201d challenge in the Strava app to help stay motivated throughout the month of January. <\/p>\n

How are Apple Watch and Apple Fitness+ helping you with New Year\u2019s fitness resolutions? Let us know down in the comments.<\/p>\n

My favorite Apple Watch links: <\/p>\n

Follow Chance:\u00a0Threads<\/a>,\u00a0Bluesky<\/a>,\u00a0Instagram<\/a>, and\u00a0Mastodon<\/a>.\u00a0<\/p>\n

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