{"id":216771,"date":"2026-01-04T20:17:09","date_gmt":"2026-01-04T20:17:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/216771\/"},"modified":"2026-01-04T20:17:09","modified_gmt":"2026-01-04T20:17:09","slug":"major-events-boosting-taurangas-global-profile-and-local-economy","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/216771\/","title":{"rendered":"Major events boosting Tauranga\u2019s global profile and local economy"},"content":{"rendered":"<p class=\"vUWuwjCGukMuO\" style=\"display:none\">The economic benefit is predicted to exceed last year\u2019s, which research put at $4.33 million after costs \u2013 26,825 unique attendees, 79,201 visitor nights and $8.78m in spending.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">It was announced in August that <a href=\"https:\/\/www.nzherald.co.nz\/bay-of-plenty-times\/news\/triathlon-tauranga-athletes-excited-as-city-scores-world-triathlon-championship-series-grand-final\/APP5ZFATLFE5DDLZHE7TSKNCH4\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/bay-of-plenty-times\/news\/triathlon-tauranga-athletes-excited-as-city-scores-world-triathlon-championship-series-grand-final\/APP5ZFATLFE5DDLZHE7TSKNCH4\/\">Tauranga will host the World Triathlon Championship Final<\/a> in 2028, as part of a three-year partnership deal with World Triathlon.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">The deal includes Tauranga hosting a World Triathlon Cup in 2026, a World Triathlon Championship Series race in 2027, and the World Triathlon Championship Series Grand Final, Age Group World Championship, and Paratriathlon World Championships in November 2028.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">Tauranga City Council venues and events manager Nelita Byrne said securing the World Triathlon events was a \u201clandmark achievement\u201d for Tauranga. <\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201cIt reflects our aspiration to be a premier destination for international events.\u201d<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">Byrne told the Bay of Plenty Times the triathlon events would \u201csignificantly boost\u201d the local economy, with the finals expected to attract 4500 athletes and more than 6000 international visitors. <\/p>\n<p><img  alt=\"Tauranga Mayor Mah\u00e9 Drysdale speaking in August at the announcement of the World Triathlon Finals in Tauranga. Photo \/ Ayla Yeoman\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Tauranga Mayor Mah\u00e9 Drysdale speaking in August at the announcement of the World Triathlon Finals in Tauranga. Photo \/ Ayla Yeoman<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201cTauranga\u2019s appeal as a host city is also shaped by its natural assets, our beautiful harbour, beaches, and a generally mild climate.\u201d<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">The three triathlon events were projected to generate 46,000 visitor nights and $11m in visitor spending. <\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201cA place that\u2019s easy to work in, one that actively supports events, and stands out as a desirable destination for organisers and visitors.\u201d<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">Byrne said events attracted national and international attention, supported local businesses, and encouraged investment in infrastructure and public spaces.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">The council\u2019s Events Action and Investment Plan (2022-32) outlined strategies for responsible growth and inclusive planning, noting compromise and adeptness for purpose event venues. <\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">Key venues in the Bay of Plenty include Baypark, Bay Oval, Tauranga Domain, Baycourt, and Tauranga\u2018s new <a href=\"https:\/\/www.nzherald.co.nz\/nz\/haumaru-sport-centre-opens-in-tauranga-with-public-open-day\/XYOFAPLFGFH3DMI2QS4ZXML3LQ\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/nz\/haumaru-sport-centre-opens-in-tauranga-with-public-open-day\/XYOFAPLFGFH3DMI2QS4ZXML3LQ\/\">$28m University of Waikato Haumaru Sport and Recreation Centre<\/a>. <\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">The report outlined that historical underinvestment in facilities was starting to be corrected and was critical to the future success of events in Tauranga.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201cOur goal is for Tauranga to remain front of mind for event organisers looking for a vibrant, well-equipped host city,\u201d Byrne said. <\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">Tourism Bay of Plenty general manager Oscar Nathan said that, as a city and region, Tauranga and the Bay of Plenty had shown their ability to host major events well.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">The announcement of the successful bid for the World Triathlon Championship Final in 2028 was a \u201cgreat testament\u201d to that.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201cPeople are attracted to places that have a buzz and vibrancy about them, and that\u2019s what major events generate.\u201d <\/p>\n<p><img  alt=\"Tourism Bay of Plenty general manager Oscar Nathan.\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Tourism Bay of Plenty general manager Oscar Nathan.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">Nathan told the Bay of Plenty Times that large-scale events were a vital component of the visitor economy strategy for Tauranga and the wider region. <\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201cThey help us advance from being a strong regional destination to being one with national and international event standing.\u201d<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">Grammy-nominated Australian DJ Fisher will mark a first for Tauranga in January, <a href=\"https:\/\/www.nzherald.co.nz\/bay-of-plenty-times\/news\/fisher-to-headline-bay-ovals-first-major-music-concert-in-mount-maunganui\/AJIDCRJHPZGHVLZZELTTVP4ITI\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/bay-of-plenty-times\/news\/fisher-to-headline-bay-ovals-first-major-music-concert-in-mount-maunganui\/AJIDCRJHPZGHVLZZELTTVP4ITI\/\">headlining Bay Oval\u2019s first major music event<\/a> on January 31.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">UB40 Featuring Ali Campbell will perform the following Waitangi Weekend, as part of their Kingston Calling 2026 tour.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">They are the latest in a series of major non-cricket events for the Mount Maunganui ground, which has also served as a World Cup football training pitch and a sold-out Super Rugby venue.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">Trademark Live co-director Toby Burrows said Fisher was expected to draw more than 25,000 people, and UB40 Featuring Ali Campbell close to 10,000. <\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201cA large portion of ticket-holders are travelling from around the country, which really highlights Tauranga\u2019s pull as a destination for major live events.\u201d<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">Burrows said there was a \u201cgrowing appetite\u201d for live music in the Bay of Plenty with a coastal population that had been travelling to shows in other cities for years.<\/p>\n<p><img  alt=\"Grammy-nominated DJ Fisher will perform in Mount Manganui at Bay Oval, marking the first-ever music event for the venue. Photo \/ Aaron Moffitt\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Grammy-nominated DJ Fisher will perform in Mount Manganui at Bay Oval, marking the first-ever music event for the venue. Photo \/ Aaron Moffitt<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201cWe finally have a world-class, centrally located venue that can deliver the scale and experience fans expect, without them needing to leave the region.\u201d<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">He believed Tauranga would become a regular stop for the world\u2019s biggest tours.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201cAs a Mount-based company, it\u2019s something we are personally passionate about, building world-class events right here in our backyard.\u201d<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">Tauranga Mayor Mah\u00e9 Drysdale said events were playing an increasingly important and multifaceted role in shaping Tauranga\u2019s identity.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201cOur reputation as a world-class venue continues to grow.\u201d<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">Drysdale said the Aims Games, the World Triathlon series and international performances provided a \u201cvital boost\u201d to the economy.<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\">\u201c[The] council will continue to champion and promote events as we position Tauranga to be Aotearoa\u2019s leading host city.\u201d<\/p>\n<p class=\"vUWuwjCGukMuO\" style=\"display:none\"><a href=\"https:\/\/www.nzherald.co.nz\/author\/kaitlyn-morrell\/\" rel=\"nofollow noopener\" target=\"_blank\">Kaitlyn Morrell<\/a> is a multimedia journalist for the Bay of Plenty Times and Rotorua Daily Post. She has lived in the region for several years and studied journalism at Massey University.<\/p>\n","protected":false},"excerpt":{"rendered":"The economic benefit is predicted to exceed last year\u2019s, which research put at $4.33 million after costs \u2013&hellip;\n","protected":false},"author":2,"featured_media":216772,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[95,14106,219,3685,1437,440,661,111,139,69,34111,213,37865],"class_list":["post-216771","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-and","tag-boosting","tag-economy","tag-events","tag-global","tag-local","tag-major","tag-new-zealand","tag-newzealand","tag-nz","tag-profile","tag-sports","tag-taurangas"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/216771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=216771"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/216771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/216772"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=216771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=216771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=216771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}