![\"google](\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/09\/google-pixel-10-series-pro-xl-fold-family-1.jpg\"\/ "\\"google")
<\/p>\n<\/p>\n
Rita El Khoury \/ Android Authority<\/p>\n
TL;DR<\/p>\n
Pixels are suddenly doing very well in the global premium smartphone market.
\nGoogle broke into the top 5 in the first half of this year, thanks to a highly successful Pixel 9 series.
\nApple still leads the pack by a mile, with Samsung claiming second place.<\/p>\n
Google is definitely doing something right because Pixels are back in the top 5 global premium smartphone rankings (devices that cost above $600), with a highly impressive 105% growth year over year.<\/p>\n
According to Counterpoint Research<\/a>, Google\u2019s flagships shot up in popularity, driven by the success of the Pixel 9 series, the company\u2019s expansion into new markets, and its strategy of positioning the phones as AI-first devices. Sales for Pixels doubled last year, indicating that consumer confidence in the brand and its phones is growing at a healthy pace. It\u2019ll be interesting to see how much further the Pixel 10 lineup<\/a> can push Google\u2019s market share in the second half of this year.<\/p>\n Meanwhile, Apple remained the largest selling premium smartphone maker in the first half of this year, even though gains were just about 3% compared to last year. Still, with a 62% share of the premium smartphone market, Apple is miles ahead of Samsung, which came in second with a 20% market share at the back of the Galaxy S25 series.<\/p>\n Don\u2019t want to miss the best from Android Authority?<\/p>\n HUAWEI sits at the number three spot, with a 24% year-over-year rise in market share thanks to strong sales in China. Meanwhile, Xiaomi also grew by an impressive 55% and grabbed fourth place.<\/p>\n![\"Global](\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/09\/Global-premium-phone-market-share-counterpoint-H1-2025.png\"\/ "\\"Global")
<\/p>\n