\u201cI love a scent that is powerful and addictive, that really boosts your mood, like Power of You eau de parfum.\u201d<\/p>\n
Kendall follows in the footsteps of other Armani beauty ambassadors, including Cate Blanchett, Aaron Taylor-Johnson and Sydney Sweeney.<\/p>\n
The Power of You is described as a feminine version of the brand\u2019s best-selling male scent Stronger With You and it was signed off by Giorgio Armani before his death in September 2025.<\/p>\n
Kendall has previously appeared in fragrance campaigns for Tory Burch perfume Sublime as well as Estee Lauder\u2019s Modern Muse La Rouge.<\/p>\n
The model \u2013 who is also a global ambassador for L\u2019Or\u00e9al Paris \u2013 recently explained why she hasn\u2019t launched her own beauty, fragrance or wellness brand like her sisters Kim, Kourtney, Khloe and Kylie, who have all created their own companies in recent years.<\/p>\n
Speaking to W magazine, Kendall said: \u201cI love wearing make-up, playing around with it, and learning from makeup artists on set, but I never really saw myself being in a lab creating products.<\/p>\n
\u201cI think I\u2019ll leave that to the pros who know what they\u2019re doing and have a passion for it \u2013 like my sisters.\u201d<\/p>\n
However, Kendall does have her own tequila brand, 818, which she founded in 2021, and her family have been a huge source of inspiration in the business world.<\/p>\n
She added: \u201cI come from a long line of businesswomen \u2013 even my grandmother and my great-grandmother had their own businesses.<\/p>\n
\u201cI watched them when I was very, very young, and I watched my mom [Kris Jenner] find her way.<\/p>\n
\u201cShe never went through any sort of training to do the things that she did. She just bossed it out.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cI love a scent that is powerful and addictive, that really boosts your mood, like Power of You…\n","protected":false},"author":2,"featured_media":220231,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[45343,3481,9632,6928,2950,132548,156,2082,31872,1437,78,14151,14150,117,111,139,69,205],"class_list":["post-220230","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-ambassador","tag-armani","tag-celebrates","tag-celebrating","tag-confidence","tag-emporio","tag-entertainment","tag-for","tag-fragrance","tag-global","tag-in","tag-jenner","tag-kendall","tag-new","tag-new-zealand","tag-newzealand","tag-nz","tag-role"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/220230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=220230"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/220230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/220231"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=220230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=220230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=220230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}