{"id":221414,"date":"2026-01-07T12:40:13","date_gmt":"2026-01-07T12:40:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/221414\/"},"modified":"2026-01-07T12:40:13","modified_gmt":"2026-01-07T12:40:13","slug":"meghan-markles-brand-given-brutal-3-word-nickname-as-duchess-warned-royal-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/221414\/","title":{"rendered":"Meghan Markle\u2019s brand given brutal 3-word nickname as Duchess warned | Royal | News"},"content":{"rendered":"

Meghan Markle’s<\/a> lifestyle brand has been brutally savaged by a royal commentator<\/a> who nicknamed it a \u201cnetherworld of nothingness\u201d and warned the Duchess about its future. The Duchess of Sussex launched her first collection of As Ever<\/a> products last April, following a series of hiccups regarding her brand\u2019s trademark.<\/p>\n

Since then, As Ever has released a number of products<\/a>, some of which were sold out in minutes, without, however, the original stock availability being known. The latest festive collection featured prominently in Meghan\u2019s Christmas special on Netflix<\/a>.<\/p>\n

Now, a royal commentator has weighed in on As Ever\u2019s path over the last nine months and made a bleak prediction about the future.<\/p>\n

The Daily Mail<\/a>\u2019s columnist, Jan Moir, who regularly comments on the Duchess, said that although Meghan is \u201cnot the first to leverage her royal position\u201d for commercial purposes, she needs to do one thing if she wants her brand to stand the test of time.<\/p>\n

She wrote: \u201cIn a world where A-list entrepreneurs and celebrity-owned brands are raking in billions, the temptation to use the cachet of a gilt-edged royal connection must be irresistible.<\/p>\n

\u201c…What is As Ever all about? Even nine months down the line, it remains difficult to grasp the brand’s identity or purpose \u2013 or even its future.\u201d<\/p>\n

She added: \u201cJams, marmalade, teabags, candles, honey, chocolate, flower sprinkles, pancake and shortbread mixes, wines and chocolate? ‘More coming soon,’ it says on the website, and it sounds more like a threat than a promise.\u201d<\/p>\n

Ms Moir questioned whether the initial novelty of As Ever has worn off, and gave a brutal run-down of its products, describing the jams as runny, the candles weird, the teas \u201cnothing special\u201d and the popular flower sprinkles \u201cannoying\u201d.<\/p>\n

However, she said that Meghan will no longer has her Netflix show to promote and boost sales for As Ever as, apart from the Christmas special, there has been no confirmation for With Love, Meghan being renewed.<\/p>\n

The columnist argued that As Ever lacks authenticity, which could prove a fatal blow to the brand in the future, before dubbing it a \u201cnetherworld of nothingness\u201d.<\/p>\n

She explained: \u201cAudiences now want authentic, unfiltered, realistic content, not hypocrisy from an anti-royal rebel who fled the tyranny of inherited wealth and privilege only to use this legacy to further her brand at every opportunity. On and on it goes in this netherworld of nothingness, this supposed elevation of the ordinary into the extraordinary.<\/p>\n

\u201cOf course, it is early days for As Ever and teething problems come with any brand. Yet there can be no denying the lack of clear identity and audience connection, no matter how many flowers Meghan sprinkles on top.\u201d<\/p>\n

She concluded: \u201cWho knows what 2026 holds for As Ever, but it seems unlikely that she can rely on another Netflix series to help the brand. There is only so much the public can take. It may have been thoughtfully curated by the Duchess of Sussex, but can As Ever last for ever? Or even until next Christmas?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Meghan Markle’s lifestyle brand has been brutally savaged by a royal commentator who nicknamed it a \u201cnetherworld of…\n","protected":false},"author":2,"featured_media":221415,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[88741,133075,98266,156,15858,22703,15859,4866,88742,88743,133076,4870,22699,22466,111,139,69],"class_list":["post-221414","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-as-ever","tag-as-ever-jam","tag-as-ever-news","tag-entertainment","tag-harry-and-meghan","tag-harry-and-meghan-latest","tag-harry-and-meghan-news","tag-meghan-markle","tag-meghan-markle-as-ever","tag-meghan-markle-brand","tag-meghan-markle-jam","tag-meghan-markle-latest","tag-meghan-markle-latest-news","tag-meghan-markle-news","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/221414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=221414"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/221414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/221415"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=221414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=221414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=221414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}