{"id":225681,"date":"2026-01-09T21:49:10","date_gmt":"2026-01-09T21:49:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/225681\/"},"modified":"2026-01-09T21:49:10","modified_gmt":"2026-01-09T21:49:10","slug":"hailey-biebers-beauty-brand-rhode-is-coming-to-nz-in-february-heres-what-to-buy-what-to-skip","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/225681\/","title":{"rendered":"Hailey Bieber\u2019s Beauty Brand Rhode Is Coming To NZ In February. Here\u2019s What To Buy &#038; What To Skip"},"content":{"rendered":"<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black \">News broke this morning that Hailey Bieber\u2019s viral skincare and makeup brand Rhode is launching into Mecca stores in Australia and New Zealand on February 13. Beauty Editor Ashleigh Cometti shares her recommendations for what to add to cart.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black \">\n         One of my good friends (a fellow skincare obsessive) is currently<br \/>\n         in Austin, Texas.\n        <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">As she departed, I set her a mission: come home with a minimum of three products from impossibly-difficult-to-get-but-worth-the-effort beauty brand, Rhode. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">Since its inception by founder Hailey Rhode Bieber in June 2022, Rhode has been almost exclusively available across the Americas. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">Our cross-country text exchange went from pure elation to sheer disappointment when she realised the nearest store was miles from where she was based. <\/p>\n<p><img  alt=\"\" class=\"responsively-lazy\"\/><\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">Imagine, then, the squeals of delight that rang out this morning when an Instagram post revealed that Rhode was bound for Australasia. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">Mecca\u2019s flagship locations \u2013 Melbourne\u2019s Bourke St and Sydney\u2019s George St \u2013 are the first to receive a selection of Rhode products on February 12, followed by most Mecca stores across Australia and New Zealand on February 13. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">The post also revealed customers could shop the full range online, as Australia and New Zealand are to be added to the brand\u2019s international shipping territories on <a href=\"https:\/\/www.rhodeskin.com\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.rhodeskin.com\/\">Rhodeskin.com<\/a>. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">When the Los Angeles-based brand launched four years ago, it was with a tight edit of three hydrating skincare products \u2013 the Peptide Glazing Fluid, Barrier Restore Cream and Peptide Lip Treatment \u2013 with a view to provide shoppers with \u201cglazed donut\u201d skin at an accessible price point. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">It swiftly caught on, shooting to popularity on social media and achieving more than US$10 million in sales within the first 11 days. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">The line quickly expanded to include facial cleansers and lotions, alongside skincare-makeup hybrids like lip balms, liners and blush sticks. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">In May 2025, Rhode was acquired by E.l.f Beauty in a US$1 billion ($1.74b) deal that was completed by August. Bieber has continued her role as the founder, chief creative officer and head of innovation for Rhode, along with being appointed as strategic adviser to E.l.f Beauty. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">\u201cWe are proud to announce our global expansion to Australia and New Zealand, bringing the world of Rhode to even more places and faces,\u201d says Bieber. \u201cWhen launching into the Australian market, we looked for a globally aligned partner and Mecca was that perfect fit.\u201d<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">A summer launch feels particularly apt for the brand, which champions a light touch and a natural-skin-like finish. <\/p>\n<p>Shopping Tips<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">Wondering what to shop for first? Never fear \u2013 we have it on good authority that Rhode\u2019s core collection of Peptide Lip products, skincare essentials and blushes will be available from Mecca, and anything you can\u2019t find can be bought directly from the brand. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">NZ pricing is yet to be confirmed but in the US, Rhode products are priced from US$20 for the Peptide Lip Treatment up to US$117 for a four-piece skincare set.<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">Here are my recommendations of the products  to add to your wish-list, stat, and the ones not worth your money.<\/p>\n<p><img  alt=\"\" class=\"responsively-lazy\"\/><\/p>\n<p>Glazing Milk<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">What it is: A nourishing facial essence that boasts a lightweight, milky texture to smooth seamlessly on to skin. It\u2019s brimming with nutrients, including a ceramide trio that mimic the naturally-occurring lipids in skin, alongside magnesium, zinc and copper to fend off environmental damage, and hard-working hydrators vitamin E and glycerin. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">What you need to know: I\u2019ve been using facial essences twice daily after cleansing for about two years now, and the difference I\u2019ve noticed in my skin is astonishing. I no longer suffer from seasonal dryness; my skin can handle temperature fluctuations better than it ever has. A couple of pumps is plenty to smooth over your face, neck and decolletage, then allow it to soak in for a minute before moving on to your next skincare step (serums etc). This particular formula is also excellent to help sheer out your foundation when mixed together. <\/p>\n<p><img  alt=\"\" class=\"responsively-lazy\"\/><\/p>\n<p>Barrier Butter<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">What it is: Like a tall glass of water for dry or dehydrated skin, this intensive moisturiser is designed to care for skin while you slumber. The buttery texture means it\u2019s too rich for daytime use but makes for a cosseting addition when smoothed on before bed. It\u2019s said to help fortify the skin barrier and seal in moisture for up to 24 hours, thanks to its blend of hyaluronic acid, polyglutamic acid, murumuru butter and ceramides. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">What you need to know: This product was an award-winner in last year\u2019s Allure Best of Beauty Awards, and I tend to agree. It\u2019s best for bringing normal to dry skin types back to balance (those with oily or combination skin may find it slightly too heavy \u2013 consider the Barrier Restore Cream as a lighter take). The decadent texture is a joy to use, and can also be smoothed on to other dry areas like cuticles, elbows or knees. <\/p>\n<p><img  alt=\"\" class=\"responsively-lazy\"\/><\/p>\n<p>Peptide Glazing Fluid<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">What it is: A dewy, gel-textured serum responsible for Bieber\u2019s signature \u201cglazed donut\u201d skin. It absorbs quickly into skin, leaving a dewy, luminous finish in its wake. The gel-serum combines key ingredients to hydrate skin and leave it appearing more plump over time, including peptides, niacinamide, marula oil and glycerin. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">What you need to know: The Peptide Glazing Fluid was part of the original trio that launched with the brand in 2022, so you can rest assured it\u2019s shot to popularity for good reason. It lends a healthy-looking sheen to skin without appearing oily or shiny, making it perfect for wearing under sunscreen with no makeup on top. I wouldn\u2019t rely on this product as my lone serum in a skincare routine (unless your only skin goal is hydration), but it makes for an excellent precursor to prep skin for the products to follow. <\/p>\n<p><img  alt=\"\" class=\"responsively-lazy\"\/><\/p>\n<p>Pocket Blush<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">What it is: An on-the-go cream blush stick that promises to deliver a wash of colour to lips and cheeks with a satin finish. It comes in 11 shades, including the new shade Sun Soak, a spiced orange hue, which melts into skin whether warmed with fingertips or swept over cheeks using a fluffy brush. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">What you need to know: This recommendation comes with a caveat: if you enjoy a bold blush, you may find you need to layer this product to achieve your desired colour depth. The formula is buildable, so you can layer on as much as you like, depending on preference. For natural makeup lovers, it\u2019s perfect for that subtle, \u201cjust kissed\u201d flush. <\/p>\n<p><img  alt=\"\" class=\"responsively-lazy\"\/><\/p>\n<p>Peptide Lip Treatment<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">What it is: Another Rhode original, the Peptide Lip Treatment is designed to nourish, hydrate and replenish lips, while leaving them glossy and shiny. The smooth formula locks in hydration and supports skin health, and is said to reduce the appearance of fine lines on the lips with continued use. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">What you need to know: Chances are you\u2019ve seen this product slotted into Rhode\u2019s viral lip case, evidence of the beauty accessorising trend <a href=\"https:\/\/www.nzherald.co.nz\/viva\/beauty\/8-beauty-wellness-experts-predict-these-skincare-makeup-body-care-hair-care-trends-will-be-huge-in-2025\/J7OEYKINQRDJNHAWH57SAS6ZLE\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/viva\/beauty\/8-beauty-wellness-experts-predict-these-skincare-makeup-body-care-hair-care-trends-will-be-huge-in-2025\/J7OEYKINQRDJNHAWH57SAS6ZLE\/\">we predicted would be major in 2025<\/a> (it was). But you don\u2019t need the case to have soft, smooth and shiny lips, and this product has quickly become a mainstay to apply on the go, over lipstick or to care for lips before bed. <\/p>\n<p><img  alt=\"\" class=\"responsively-lazy\"\/><\/p>\n<p>Peptide Lip Tint<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">What it is: This lip tint boasts a similar ingredient profile to its predecessor, but this time with a hint of colour that can be built up depending on preference. It\u2019s currently available in four limited-edition, scented shades (including fan favourite ribbon), but the core collection of seven hues is equally lovely \u2013 ranging from the shimmery sheer pink of jellybean to the rich toffee brown of espresso. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">What you need to know: Everyone needs a solid lip tint in their makeup wardrobe, and this one is as good as they come. It\u2019s glossy but not sticky, and plays nicely when layered with other lip products without feeling tacky. I have at least five shades on my radar and plan on adding all to my cart first thing on February 13. <\/p>\n<p>What to skip<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">So that\u2019s everything that\u2019s good, but what about the others that didn\u2019t make the cut? My honest thoughts, below. <\/p>\n<p><img  alt=\"\" class=\"responsively-lazy\"\/><\/p>\n<p>Peptide Eye Prep<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">What it is: A set of six hydrogel under-eye patches emblazoned with the Rhode logo and R icon. Each set is said to depuff and brighten the under eye area and minimise fine lines, wrinkles and dark circles \u2013 including when used before makeup application. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">What you need to know: If you\u2019re a \u201cloud luxury\u201d type and want to buy a set of these for an Instagram-worthy snap, be my guest. But there are countless eye patches out there that don\u2019t come so heavily branded (and as such are a fraction of the cost) but work just as effectively. <\/p>\n<p><img  alt=\"\" class=\"responsively-lazy\"\/><\/p>\n<p>Pineapple Refresh PGA Cleanser<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">What it is: A balm-to-lather daily cleanser that helps remove surface debris, makeup and SPF to leave skin feeling clean and clear. It contains surfactant ingredients gentle enough to cleanse skin thoroughly, but is said not to leave skin feeling tight or dry. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">What you need to know: I\u2019ve interviewed a handful of dermatologists over the years, and the resounding message is this: when it comes to skincare routines, always invest the most in products that you leave on, not wash off. The NZ RRP of this product hasn\u2019t been revealed yet, but I predict it\u2019ll be on the expensive side. There are plenty of wonderful cleansers available in NZ that you don\u2019t have to spend a pretty penny on. <\/p>\n<p><img  alt=\"\" class=\"responsively-lazy\"\/><\/p>\n<p>Peptide Lip Shape<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">What it is: Described by the brand as a \u201ccontouring lip shaper\u201d, this lip pencil bridges the gap between a lipstick and a lip liner. It can be used along the outer border of lips, then diffused or defined in the centre using the silicone smudger on the other end. <\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">What you need to know: According to the aforementioned friend, this lip product fell short of expectation. It wasn\u2019t nearly as creamy as the description led her to believe, nor did it glide on as smoothly as she\u2019d hoped. I personally haven\u2019t tried this, and am keen to make my own judgments, but the bar for lip products is very high for me, considering I cycle daily between a lip tint, stain or lipstick. Watch this space. <\/p>\n<p>More beauty<\/p>\n<p data-test-ui=\"viva-article-paragraph\" class=\"tw-mb-4 tw-font-proxima tw-text-lg tw-font-normal tw-leading-6 tw-text-black vUWuwjCGukMuO\">A go-to guide to party season glamour, the best new season beauty buys and more.<\/p>\n","protected":false},"excerpt":{"rendered":"News broke this morning that Hailey Bieber\u2019s viral skincare and makeup brand Rhode is launching into Mecca stores&hellip;\n","protected":false},"author":2,"featured_media":225682,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[48212,85,1244,134844,4463,46300,3167,52439,48213,24004,32896,156,6750,86375,26098,78,296,185,4479,3388,134845,1304,111,43,139,69,42775,7587,180,3621,65259,653,1361,1961,61,5143,6923,80],"class_list":["post-225681","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-ashleigh","tag-australia","tag-beauty","tag-biebers","tag-brand","tag-broke","tag-buy","tag-cart","tag-cometti","tag-coming","tag-editor","tag-entertainment","tag-february","tag-hailey","tag-heres","tag-in","tag-into","tag-is","tag-launching","tag-makeup","tag-mecca","tag-morning","tag-new-zealand","tag-news","tag-newzealand","tag-nz","tag-recommendations","tag-rhode","tag-shares","tag-skincare","tag-skip","tag-stores","tag-that","tag-this","tag-to","tag-viral","tag-what","tag-zealand"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/225681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=225681"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/225681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/225682"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=225681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=225681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=225681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}