The post has about 600 comments from as far away as Vietnam, the United States and the United Kingdom.<\/p>\n
One comment noted, \u201cI love the work environment,\u201d while another asked, \u201cR u hiring?\u201d.<\/p>\n
Packhouse manager Vinod Naik said TikTok brought a \u201cdifferent kind of energy and excitement\u201d into the work environment.<\/p>\n
\u201cIn the packhouse, it\u2019s usually all about apples, schedules and deadlines, but TikTok gives us something else to connect over.\u201d<\/p>\n
Catley said the initiative had delivered a somewhat unexpected threefold benefit.<\/p>\n
\u201cIt not only promotes our apples, but also strengthens our company culture and supports recruitment efforts.\u201d<\/p>\n
The account posted a mixture of entertaining and relatable workplace-related content, usually captured in the packhouse with apples on show, she said.<\/p>\n
The TikTok videos have become so popular that Kiwi Crunch is no longer limited to filming on Tuesdays.<\/p>\n
Anna Catley and Andy McDougall, of Kiwi Crunch, with customers from Taiwan, during Asia Fruit Logistica in Hong Kong.<\/p>\n
\u201cA huge benefit is seeing the positive impact on relationships right across the company,\u201d Catley said.<\/p>\n
\u201cIt shows us another side to our colleagues.<\/p>\n
\u201cWe\u2019ve learnt that some people are great dancers, and some aren\u2019t, and it\u2019s given us all something to talk about.\u201d<\/p>\n
Recently, at Asia Fruit Logistica, a large produce expo in Hong Kong, Kiwi Crunch got its customers involved in the TikTok \u201cwedding glasses\u201d trend.<\/p>\n
The company gave out 400 pairs of Kiwi Crunch-branded apple-shaped glasses and took photos for a TikTok reel showing its customers wearing them.<\/p>\n
Neill Prosser, general manager of global sales, said it provided a break from the hectic schedule.<\/p>\n
\u201cAsia Fruit Logistica is such a busy event for us, it\u2019s meeting after meeting, so it was great to share a light-hearted moment of fun with our customers who really embraced the glasses.\u201d<\/p>\n
He said there were many upsides to the TikTok phenomenon.<\/p>\n
\u201cThe feedback we have received internally and externally about the social content produced this year has been extremely positive, and you just can\u2019t put a price on what that\u2019s done for our staff morale and future recruiting endeavours.\u201d<\/p>\n
According to Naik, TikTok filming is now a highlight of the team\u2019s working week, showing how it has become a catalyst for culture and connection as well as a marketing exercise.<\/p>\n