{"id":232405,"date":"2026-01-14T08:40:10","date_gmt":"2026-01-14T08:40:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/232405\/"},"modified":"2026-01-14T08:40:10","modified_gmt":"2026-01-14T08:40:10","slug":"woolworths-to-use-google-ai-to-personalise-online-grocery-shopping","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/232405\/","title":{"rendered":"Woolworths to use Google AI to personalise online grocery shopping"},"content":{"rendered":"<p class=\"XFozzeHJqgxP\" style=\"display:none\">Shoppers will also be able to upload a photo of a handwritten recipe, which the AI can interpret to identify ingredients and add them to a customer\u2019s cart.<\/p>\n<p class=\"XFozzeHJqgxP\" style=\"display:none\">Olive will be able to identify specials and \u201csmart swaps\u201d to help shoppers save money.<\/p>\n<p class=\"XFozzeHJqgxP\" style=\"display:none\">Woolworths also said Olive would be able to act as a personal assistant for everything from everyday essentials to special occasions, such as planning a birthday party.<\/p>\n<p class=\"XFozzeHJqgxP\" style=\"display:none\">Bardwell said the technology was a global game-changer for retail.<\/p>\n<p class=\"XFozzeHJqgxP\" style=\"display:none\">\u201cThis is a practical innovation that\u2019s all about us doing the heavy lifting for you, making shopping that little bit easier,\u201d she said.<\/p>\n<p class=\"XFozzeHJqgxP\" style=\"display:none\">At this stage, Olive will be allowed to put items into shoppers\u2019 baskets but won\u2019t be able to make purchases automatically despite Google confirming the tool had that capability.<\/p>\n<p class=\"XFozzeHJqgxP\" style=\"display:none\">The technology upgrade is being worked on for Woolworths\u2019 Australian customers in the first instance.<\/p>\n<p class=\"XFozzeHJqgxP\" style=\"display:none\">Woolworths New Zealand could not say when it would be launched here, but said it would likely come after Australian customers gained access.<\/p>\n<p class=\"XFozzeHJqgxP\" style=\"display:none\">Google Cloud unveiled its Gemini Enterprise for Customer Experience (CX) product on Monday.<\/p>\n<p class=\"XFozzeHJqgxP\" style=\"display:none\">Several businesses were announced as launch partners of the new tool, including US companies Kroger and Lowe\u2019s. Woolworths is the only Australasian company to get it at launch.<\/p>\n<p class=\"XFozzeHJqgxP\" style=\"display:none\">Tom Raynel is a multimedia business journalist for the Herald, covering small business, retail and tourism.<\/p>\n<p>Stay ahead with the latest market moves, corporate updates, and economic insights by subscribing to our <a href=\"https:\/\/www.nzherald.co.nz\/my-account\/profile\/newsletters\/?from=cmp\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/my-account\/profile\/newsletters\/?from=cmp\">Business newsletter<\/a> \u2013 your essential weekly round-up of all the business news you need.<\/p>\n","protected":false},"excerpt":{"rendered":"Shoppers will also be able to upload a photo of a handwritten recipe, which the AI can interpret&hellip;\n","protected":false},"author":2,"featured_media":232406,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[365,363,364,67155,9218,9473,8455,367,21436,10046,305,194,111,139,69,1642,137960,16739,1243,145,165,61,14043,6306,5273,1533,92],"class_list":["post-232405","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-aussies","tag-before","tag-chatbot","tag-getting","tag-google","tag-grocery","tag-hands","tag-have","tag-kiwi","tag-new-zealand","tag-newzealand","tag-nz","tag-online","tag-personalise","tag-shoppers","tag-shopping","tag-technology","tag-their","tag-to","tag-upgrade","tag-use","tag-wait","tag-will","tag-woolworths"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/232405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=232405"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/232405\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/232406"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=232405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=232405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=232405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}